The Protein That Delivers More

Wild Alaska Sole packs complete protein, omega-3s and other essential nutrients into one lean, versatile fish

SEATTLE, Sept. 22, 2026 /PRNewswire/ -- Protein is having a moment. The newest Dietary Guidelines for Americans just put whole foods and high-protein eating front and center, and shoppers are paying attention – not just to how much protein is on their plate, but where it comes from. Enter Wild Alaska Sole: a mild, versatile whitefish from the pristine waters of Alaska – often labeled as Wild Alaska Flounder in the U.S. It's a complete protein source, delivering 26g per 3.5-ounce serving, all in a low-calorie, low-fat package. Here's what makes it one of the smartest protein choices in the grocery store. 

Whole Food, Complete Protein

When it comes to protein, it's not just about quantity. The source matters, too. As shoppers focus more on protein intake, whole food sources are getting more attention. Many high-protein products in stores rely on soy and vegetable isolates, while whole foods contain high-quality protein in its natural form, along with other naturally occurring nutrients. Wild Alaska Sole is one of those whole food sources of complete protein, meaning it contains all nine essential amino acids, which the body can only get from food. There's real value in choosing whole foods over processed alternatives, including supporting a healthy gut biome, boosting the immune system, and reducing the risk of chronic diseases.

"Twenty-six grams of complete protein, all nine essential amino acids, and nothing processed along the way. At a time when so many high-protein food products are highly processed, Wild Alaska Sole is proof that whole, wild-caught fish already does the job," said Pat Shanahan, executive director of the Wild Alaska Sole Association. "Most shoppers have never heard of Wild Alaska Sole, and that's exactly the gap we're working to close. This is a protein that's been quietly available in the freezer aisle for years, delivering more nutrition than most people expect. We want people to know it's there, ready to support their health goals."

Nutrition that Delivers

Beyond protein, Wild Alaska Sole delivers a dense, well-rounded nutrition profile in a single 3.5-ounce serving:

• 665 mg of omega-3s (EPA + DHA): Essential fatty acids for brain, heart and eye health.
• 11 mcg of vitamin B-12: Supports cellular energy production, DNA synthesis, and nervous system health.
• 32 mcg of selenium: Mineral that maintains thyroid function, bone health, and immune defense.
• 300 mg of potassium: Essential mineral that contributes to heart health by helping regulate blood pressure and reduce stroke risk.
• 212 mg of phosphorus: Key mineral essential for strong bones and teeth, kidney function, muscle contraction, and nerve signaling.
• 104 calories and 26g of protein: Wild Alaska Sole provides high protein value with fewer calories, when compared to more popular proteins like chicken or beef.

Healthy Habits on Hand

One of the secrets to sticking to healthy eating habits is making the healthy choice the easy choice. Wild Alaska Sole fillets (also sold as flounder in the U.S.) are high-value and widely available in the freezer section of most major grocery stores nationwide. The thin fillets thaw quickly – and can even be cooked frozen. Whether pan-seared, baked, poached, steamed, or air-fried, it's perfectly cooked in just 3-7 minutes. Wild Alaska Sole's simplicity and versatility make it easy to keep a nutritious, natural superfood on hand.

Celebrate the Season, Save at the Store

To celebrate National Seafood Month this October, many grocers across the country, including Publix and Giant Eagle, are offering great pricing on Wild Alaska Sole. It's a perfect time to enjoy the benefits of Wild Alaska Sole at an even more affordable price.

For more information on Wild Alaska Sole, recipes and answers to frequently asked questions, visit www.wildalaskasole.org.

About Wild Alaska Sole Association

The Wild Alaska Sole Association (WASA) is dedicated to increasing the awareness, appreciation, and value of Alaska flatfish. Representing the largest flatfish fishery in the world and the second largest federally managed fishery in Alaska, WASA is working to promote Wild Alaska Sole in major seafood markets globally by educating both seafood buyers and consumers about the superior benefits of Wild Alaska Sole. For more information, visit www.wildalaskasole.org or follow on Facebook, Instagram or LinkedIn.

SOURCE Wild Alaska Sole Association