The Quaker Oats Company Teams Up with AdoptAClassroom.org to Help Support Teachers and Classrooms in Need
This back-to-school season, help Quaker fund participating teachers in or near your community at www.QuakerUpForClassrooms.com
CHICAGO, Aug. 5, 2014 /PRNewswire/ -- Teachers spend more than $1 billion a year stocking their own classrooms,1 and they're buying more than just school supplies. In fact, three in five public school teachers say their students regularly come to school hungry, and as a result these teachers typically spend $37 per month from their own paychecks on food for their students.2 To help fuel health and wellness in schools and ensure students have the tools that can help them succeed, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is teaming up with AdoptAClassroom.org to donate up to $250,000 to teachers across the country who may be reaching into their own pockets.*
Now through Sept. 30, Quaker is encouraging families and community members nationwide to help support teachers and classrooms in need by purchasing specially-marked Quaker products and entering the unique package codes online at www.QuakerUpForClassrooms.com. Each code entered will trigger a $1 donation from Quaker up to $250,000 that will impact up to 2,000 teachers.* Participants will also receive a coupon for $1 off Quaker products. When entering unique package codes online at www.QuakerUpForClassrooms.com, families can enter their zip code to help fund participating AdoptAClassroom.org teachers in or near their community.
"As one of America's most trusted nourishment brands, Quaker recognizes the importance of helping to fuel health and wellness for families – our wholesome products are part of the story, but teachers truly make an impact on the communities we serve," said Justin Lambeth, chief marketing officer, Quaker Foods North America. "Through our program with AdoptAClassroom.org, we are excited to support great teachers across the country who are committed to helping keep their classrooms energized and ready to learn throughout the school year."
The funds teachers receive from AdoptAClassroom.org courtesy of Quaker can be used on a variety of resources to help students during their school day such as necessary school supplies, as well as nourishing breakfast foods and refueling snacks.
"It's amazing what teachers and students can accomplish together when they have the proper resources in the classroom," said Bob Thacker, Executive Director of AdoptAClassroom.org. "Partnering with corporate sponsors like Quaker has allowed us to help teachers and their students who otherwise may not be able to afford the tools needed to learn and succeed in school."
Quaker invites families nationwide to get involved in supporting the program and share their own teacher appreciation stories on their social networks using the #QuakerUp hashtag. Fans can follow the #QuakerUp conversation to read about amazing teachers across the country and see more great back-to-school content.
Quaker offers a wide range of oat-based products that can help teachers keep their students fueled throughout the school year. For more information on Quaker products and programs, visit www.QuakerOats.com or www.Facebook.com/Quaker.
*$150,000 minimum donation, $250,000 maximum donation with ability to impact 1,200 – 2,000 teachers with $100 per classroom.
1 AdoptAClassroom.org FAQ 2014
2 Share Our Strength's Annual Teachers Report 2013
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
About AdoptAClassroom.org
AdoptAClassroom.org is a national 501(C) (3) nonprofit organization dedicated to giving teachers a hand through the provision of essential classroom supplies so that students can succeed. Many teachers spend as much as $1,000 annually of their own money to equip their classrooms. Since 1998 AdoptAClassroom.org has raised over $20 million to benefit classrooms across America. AdoptAClassroom.org has earned a 4-star rating from Charity Navigator. To adopt a classroom, visit http://www.adoptaclassroom.org.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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Kristen Commander
Zeno Group for Quaker Oats
310.566.2288
[email protected]
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SOURCE The Quaker Oats Company
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