The RealReal and Stella McCartney Strengthen Partnership
Brands Deepen Commitment to Driving a Circular Economy
Dec 13, 2018, 10:00 ET
SAN FRANCISCO, Dec. 13, 2018 /PRNewswire/ -- The RealReal and Stella McCartney announced today the extension through 2019 of their partnership to drive consumers to participate in a circular economy through consignment. The partnership keeps Stella McCartney items out of landfills by giving them a second life through resale. Stella shoppers who consign with The RealReal receive an immediate $100 store credit to shop at Stella retail stores or online. The partnership has yielded strong results year over year, with The RealReal consignors of Stella McCartney items increasing by 65 percent and the number of Stella McCartney items consigned increasing by 74 percent.
By motivating Stella shoppers to consign with The RealReal, this partnership is a step forward in shifting the traditionally negative environmental impact of fashion. The fashion industry is one of the top polluting industries in the world. And, according to the Ellen MacArthur Foundation report "The New Textiles Economy," the equivalent of one garbage truck of textiles is landfilled or burned every second.
"Moving from reducing our negative environmental impact to making a positive impact requires all of us to change our mindset and leverage solutions that will make fashion circular and eliminate waste. The partnership with The RealReal created an easy and impactful solution for our customers to participate in a circular economy. We look forward to growing the partnership in 2019," stated Stella McCartney, founder and creative director.
"The success of this innovative partnership between The RealReal and Stella McCartney shows the exciting opportunities to create a thriving fashion industry, where the clothes we love never become waste," commented Francois Souchet, Lead, Make Fashion Circular, Ellen MacArthur Foundation.
Stella McCartney is a pioneer of countless sustainable fashion innovations since starting her namesake brand 17 years ago. The recognition by the designer of consignment as a critical piece of the circular economy has brought attention to its importance across the industry. By buying Stella McCartney and consigining with The RealReal, consumers are helping the planet by keeping well-made, sustainably manufactured items out of landfills. Through its consignment of authenticated, luxury women's fashion alone, The RealReal has offset the energy and greenhouse gases equivalent to 65 million car miles.
About The RealReal
The RealReal is the leader in authenticated luxury consignment. With an expert behind every item, we ensure everything we sell is 100% real. We have 90+ in-house gemologists, horologists and brand authenticators who inspect thousands of items available online each day. As a sustainable company, we give new life to pieces by brands from Gucci to Cartier, and hundreds more, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service and direct shipping. At our stores in SoHo NYC and Los Angeles, customers can shop and consign and meet with our experts to learn more about luxury authenticity and sustainability. In 10 retail locations across the country, our expert staff provides free jewelry, watch and handbag valuations. Extend the life cycle of luxury items. Join the consignment movement.
About Stella McCartney
Stella McCartney is a luxury lifestyle brand that was launched under the designer's name in 50/50 partnership with Kering in 2001. Stella's approach to design puts emphases on sharp tailoring, a natural confidence and an effortlessly sexy style. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from design to store practices and product manufacturing. Stella McCartney offers women's ready-to-wear, menswear, accessories, lingerie, swimwear, kids, fragrance and adidas by Stella McCartney collections through 51 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countries through 863 doors including specialty shops, and department stores, as well as shipping to 100 countries online. For additional information, please visit: www.stellamccartney.com.
ABOUT THE ELLEN MACARTHUR FOUNDATION
The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. The Foundation works across five key areas: insight and analysis, business and government, learning, systemic initiatives and communications.
With its Knowledge Partners (Arup, IDEO, McKinsey & Company and SYSTEMIQ), the Foundation works to quantify the economic opportunity of a more circular model and to develop approaches for capturing its value.
The Foundation collaborates with its Global Partners (Danone, Google, H&M, Intesa Sanpaolo, NIKE Inc., Philips, Renault, Solvay, Unilever), Core Philanthropic Funders (SUN, MAVA, players of People's Postcode Lottery (GB)) and its CE100 network (businesses, universities, emerging innovators, governments, cities, affiliate organisations), to build capacity, explore collaboration opportunities and to develop circular business initiatives.
The Foundation creates global teaching and learning platforms on the circular economy, encompassing work with leading businesses, universities, schools and colleges, and online events such as the Disruptive Innovation Festival. By establishing initiatives such as the New Plastics Economy, the Foundation works to transform key material flows, applying a global, cross-sectoral, chain approach that aims to effect systems change.
The Foundation promotes the idea of a circular economy via research reports, case studies, and book series using multiple channels, web and social media platforms, including circulatenews.org, a leading source of circular economy insight. Further information: ellenmacarthurfoundation.org | @circulareconomy
Press Contact:
Christine Heerwagen
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SOURCE The RealReal