The Rogers Family Co. Launches New Website to Improve the Shopping Experience for Its Gourmet Coffee and Tea Customers and Celebrates the Holidays With Free UPS Ground Shipping Through Dec. 13

LINCOLN, Calif., Nov. 29, 2010 /PRNewswire/ -- The Rogers Family Company – a California-based, international roaster of organic "Fairly Traded" and Direct Trade gourmet coffee – has completed an extreme makeover of its Gourmet Coffee and Tea Market, e-commerce website (www.gourmet-coffee.com) to make shopping online for its wide range of delicious coffees and teas more enjoyable and informative.  The site also better informs customers about how their purchases help to improve the quality of life for people and protect nature in coffee growing communities from Mexico to Central America to Rwanda.

Just in time for the holidays, the new site offers free UPS Ground shipping on all orders from November 30 through December 13, 2010.

The newly redesigned e-commerce site for the Lincoln, Calif.-based Rogers Family Company (www.rogersfamilyco.com) educates customers about the company's core values, the differences between its brands as well as aspects of the coffee industry while offering easier access to an unparalleled array of product choices, promotional opportunities and 'loyalty' rewards for coffee and tea lovers.

"One of the main goals of our redesign is to give customers a much clearer understanding of the differences – and similarities – between our many coffee and tea brands," said E-commerce Marketing Manager Jenni Farrell.  "While all of our coffee and tea is premium, sustainable, ethically traded and affordable," Farrell added, "there are great reasons why you might want to buy one brand over another."

"The site also improves communication to our new and existing customers about the core values of the Rogers Family Company, including our goals to improve the quality of life for workers and farmers and also protect nature in coffee growing regions," said Vice President Jim Rogers.  "Visitors to the site can also explore every aspect of coffee – from its history and origins to its impact on people and nature thousands of miles away."

"We buy only from farms that will work with us to ensure workers are treated fairly and nature is protected," Rogers added. "This web site goes into detail on these efforts, with photos and video of modern coffee farms using organic methods to grow traditional shade-grown coffee from Mexico to Panama to Rwanda."  In addition, Rogers said, "We feel the new website better describes our company's unique and innovative approach to breaking the cycle of poverty in coffee communities throughout the world through our Community Aid program and 'fair direct trade' coffee sourcing approach."

The company's divisions and brands include San Francisco Bay Premium Gourmet Coffee and The Organic Coffee Company.

For the complete release, please click:

http://www.rogersfamilyco.com/index.php?option=com_content&view=article&id=193

SOURCE Rogers Family Company