The Role of Distribution in a Content Marketing Strategy
Content creation is just one challenge for marketers, who must also reach fragmented audiences
NEW YORK, Oct. 17, 2011 /PRNewswire/ -- Content marketers and public relations professionals are spending more and more time creating content. Compelling information is the cornerstone of almost any promotional campaign today. In order to fully capitalize on carefully crafted content, however, smart communicators need to develop strategies to reach fragmented audiences with the information. Today on the Beyond PR blog, we discuss different tactics and outlets for atomizing and disseminating content online.
Read the full story here: http://blog.prnewswire.com/2011/10/17/tips-for-developing-a-content-distribution-strategy/
The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company
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