THE SAN FRANCISCO PENINSULA ANNOUNCES SECOND ANNUAL FLAVORS OF THE PENINSULA, RETURNING JANUARY 21-31, 2027 AFTER A SUCCESSFUL INAUGURAL YEAR

After a debut with over 140 participating restaurants, the culinary event returns with special offers from Bayside to Coastside

SAN MATEO COUNTY, Calif., Nov. 10, 2026 /PRNewswire/ -- The San Francisco Peninsula, the region's official Destination Marketing Organization, today announced that Flavors of the Peninsula will return for a second year, running January 21–31, 2027. The 11-day culinary event celebrates the Peninsula's diverse dining scene, from seafood restaurants hugging the Pacific coast to contemporary kitchens in bustling bayside cities. Restaurant registration for 2027 is open now.

"Our inaugural 2026 Flavors of the Peninsula brought together more than 140 restaurants across the county and showed just how much the Peninsula has to offer as a culinary destination," said Maggie Lang, Chief Sales & Marketing Officer for The San Francisco Peninsula. "Our region has always been home to incredible food and globally diverse flavors influenced by the many immigrant communities that call the Peninsula home. From coastal fusion seafood and family-run taquerias to some of the region's best Asian and Halal cuisines as well as Michelin-recognized fine dining, Flavors of the Peninsula gives locals and visitors a reason to explore it all. We welcome diners to a unique lunch, date night out, or a staycation on the Peninsula."

The inaugural event, held April 23 to May 3, 2026, put the region's restaurants in front of a wide audience. More than 100 restaurants took part in the Flavors of the Peninsula Pass, which recorded 1,757 downloads and 330 guest check-ins. The Flavors of the Peninsula grand tasting celebration at Camber at The Hangar in South San Francisco featured 21 restaurant and winery partners and drew 200 attendees.

Restaurants say the results were felt on the ground. "We were the busiest we've ever been," said Maggie de Vera of Chill Spot Rendezvous. Aimorn (Pookie) Selig of Coconut Bay Thai Restaurant and Bar added, "It went very well for us, and we hope to participate again next year!"

During the 2027 event, participating restaurants will offer curated prix-fixe menus, exclusive dishes and special events at a range of price points, making the Peninsula's culinary excellence accessible to all. This year's participating restaurants include Flores San Mateo, Mazra Redwood City, Oak + Violet, The Village Bakery and more. Restaurants interested in participating can register through the event website.

Flavors of the Peninsula kicks off with a grand tasting celebration on Thursday, January 21, 2027, at Domenico Winery in San Carlos. From 6:00 p.m. to 8:00 p.m., guests will have the opportunity to sample bites from participating Peninsula restaurants, sip local wines and beverages, and meet the culinary talents behind the region's vibrant dining scene. Bringing together flavors from Bayside to Coastside under one roof, the grand tasting offers an exciting preview of the 11-day culinary celebration. A special VIP and meeting planner preview will take place from 5:00 p.m. to 6:00 p.m. Tickets are $75 and can be purchased at https://www.eventbrite.com/e/flavors-of-the-peninsula-grand-tasting-event-from-coastside-to-bayside-tickets-2004454661852?aff=oddtdtcreator&keep_tld=true. This year's Peninsula Grand Tasting celebration will support Fresh Approach, a Bay Area nonprofit helping more families access fresh, locally grown food through community farmers' markets and nutrition programs.

Flavors of the Peninsula is produced by The San Francisco Peninsula and af&co. 2027 supporters and sponsors include BiRite Foodservice Distributors, Bright Rentals, and Silicon Valley magazine. For the latest information, updates, and participating restaurants, visit www.thesanfranciscopeninsula.com/food-and-drink/flavors-of-the-peninsula/ or follow @thesfpeninsula on Facebook and Instagram.

You can download photography for Flavors of the Peninsula HERE: https://drive.google.com/drive/folders/1cROIlgD-SZWCmYdWUmddkXT41Yftmwg8?usp=sharing.
Photo credit available upon request.

ABOUT THE SAN FRANCISCO PENINSULA

The San Francisco Peninsula is the region's official Destination Marketing Organization, dedicated to attracting meetings, conventions, business, and leisure travelers. The organization supports the local economy by promoting the area's 140 hotels and over 250 attractions and travel-related businesses. The San Francisco Peninsula provides convention services, site selection assistance, local supplier contact information, visitor guides, and more. It is also designated to handle the region's official Film Commission duties. The San Mateo County/Silicon Valley Convention and Visitors Bureau, doing business as The San Francisco Peninsula, is a 501(c)(6) non-profit corporation chartered by the State of California and governed by an independent Board of Directors.

SOURCE The San Francisco Peninsula