'The Shop: Assembled by Hagerty' launches "Keeping Future Drivers Safe" initiative

Proceeds from e-commerce store to supply car seats to low-income families

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Feb 26, 2018, 09:00 ET

TRAVERSE CITY, Mich., Feb. 26, 2018 /PRNewswire/ -- Keeping children of all ages safe while in the car is the focus of Hagerty's new "Keeping Future Drivers Safe" initiative.

The initiative will use proceeds from purchases at "The Shop: Assembled by Hagerty," Hagerty's exclusive collection of custom-made, car-themed merchandise, to purchase car seats for low-income families.

To help supply car seats to low-income families, shop now at Hagerty.com/theshop.

"Hagerty and The Shop are committed to preserving driving for generations to come, and that starts with protecting future drivers," said McKeel Hagerty, CEO of Hagerty.

Motor vehicle crashes are the No. 1 cause of death among U.S. children under 15, according to an analysis by Brigham and Women's Hospital in Boston and the University of Texas Southwestern Medical Center in Dallas. Between 2010 and 2014, 2,885 children died in vehicle accidents, an average of 11 a week. Forty three percent were either not restrained or improperly restrained.

For 2018, The Shop is partnering in this effort with Baby2Baby, a nonprofit that provides low-income children, ages 0-12, with diapers, clothing and all the basic necessities that every child deserves. They will serve more than 180,000 children in Los Angeles this year and tens of thousands more in over 20 cities across the country through their national network. Car seats are one of the many essential items that Baby2Baby distributes to families in need.

The Shop: Assembled by Hagerty carries a full line of apparel, accessories, garage and home items, and gifts, all aimed at motoring enthusiasts of all ages. Featured products that were voted most popular by customers include a steering wheel-themed travel mug, a "Three pedals, no problem" baseball cap, a "No I'm Not the Original Owner" T-shirt, blueprint polo shirts, a "Here's to Good Friends and Great Cars" coaster set, a nail polish detailing kit, a whiskey decanter, and auto-themed necktie, cufflinks and pocket squares.

For more information or to shop now visit Hagerty.com/theshop.

About Hagerty
Hagerty is the world's largest membership, insurance, and media organization for collectible vehicles and owners, and an automotive brand dedicated to the love and protection of driving. In addition to providing specialty insurance for more classic vehicles than anyone else worldwide, Hagerty is home to:

The Hagerty Valuation Tool, the gold standard for classic vehicle current values and market trend insights.
Hagerty, the magazine, among the highest circulation car magazines in the country.
"The Barn Find Hunter," one of the most popular automobile focused shows on YouTube with more than 230,000 subscribers.
Hagerty Plus, the industry's most comprehensive roadside service.
DriveShare, the nation's only peer-to-peer classic vehicle rental marketplace.

Hagerty also prides itself on preserving and expanding our automotive heritage through the Historic Vehicle Association (HVA), the RPM Foundation and numerous youth outreach programs. For more information, call (800) 922-4050 or visit www.hagerty.com.

SOURCE Hagerty