The Spice & Tea Exchange® Reaches 100 Stores, Joining the Fewer Than 18% of Franchise Brands to Hit the Milestone
Multi-Unit Franchisees Jason and Nicole Green Open the Milestone Location in Eureka Springs, Arkansas, a Sign of a Franchise System Owners Keep Reinvesting In
EUREKA SPRINGS, Ark., Nov. 12, 2026 /PRNewswire/ -- The Spice & Tea Exchange®, a specialty retail brand offering fine spices, hand-mixed seasoning blends, and loose-leaf exotic teas from around the world, is celebrating a defining moment in its history: the opening of its 100th store in Eureka Springs, Arkansas on November 13, 2026. The milestone location is owned and operated by Jason and Nicole Green, who signed a three-store agreement with the brand, opening their first location in Bentonville and preparing to open their third in Fayetteville.
Reaching 100 units places The Spice & Tea Exchange® in rare company. According to FRANdata, fewer than 18% of franchise brands ever reach 100 units, a milestone that takes the average brand roughly a decade to achieve.
"Every one of our 100 stores represents an owner who believed in this brand," said Amy Freeman, CEO & Co-Founder of The Spice & Tea Exchange®. "It's especially meaningful that our 100th store comes from owners who committed to three stores from day one. That kind of confidence is one of the strongest endorsements a franchise system can receive."
FRANdata notes that multi-unit operators bring the scale, systems, and capital that help franchise brands sustain growth. At The Spice & Tea Exchange®, those owners are backed by support that starts with a five-day Spice UniversiTEA training program in St. Augustine, Florida.
Once a deal is finalized and build-out begins, the brand's Franchise Enablement Team leads owner training, including two weeks on-site before opening and support through the first few days of business. Regional Franchise Business Consultants then take over ongoing guidance, working alongside the Franchise Enablement Team for about 90 days to ensure a seamless handoff. A dedicated marketing team and the brand's own supply chain and distribution center round out the support.
"Our success is measured by the long-term success of the people who invest in this brand," said Tatum Crews, Vice President of Sales and Franchise Operations. "Jason and Nicole show what happens when committed owners and hands-on support work together, and they're among the most generous people in our system, always willing to help other franchisees and future owners."
Meet the Owners Behind Store No. 100
Longtime fans of the brand, Jason and Nicole Green were drawn to The Spice & Tea Exchange® by a shared love of cooking, hosting, and healthy living, and its products fill most of the shelves in their home.
Together, they bring nearly five decades of retail and supply chain expertise to their stores. Nicole has spent 22 years in retail, including helping vendors earn a place in Walmart's assortments, which made Bentonville, the retailer's hometown, a fitting first location. Jason, an Arkansas native raised in Heber Springs, has spent 26 years in the logistics and supply chain industry, most recently building his own logistics consulting business.
Their son, Reece, works in the business daily and hopes to continue with the brand in the future.
"We loved this brand as customers for years, so opening the 100th store feels like a full-circle moment for our family," said Nicole Green. "Eureka Springs is such a special community, and we can't wait to welcome guests in to explore, taste, and discover something new."
"We signed on for three stores because we believed in this brand and the team behind it from the start," said Jason Green. "We're always happy to share what we've learned with anyone thinking about joining."
The store, located at 2 Center St., Eureka Springs, AR 72632, will host a Friends & Family night on November 12 before opening to the public on November 13. It will be open daily from 10 a.m. to 6 p.m., inviting guests to open, smell, and sample their way through more than 140 spices, 85 seasoning blends, and 40 loose-leaf teas.
With 100 stores, a growing development pipeline, recent Inc. 5000 recognition, and multi-unit franchisees committed to its growth, The Spice & Tea Exchange® is focused on building a system strong enough to keep moving forward.
To learn more about The Spice & Tea Exchange® franchise opportunity, please visit https://www.spiceandtea.com/pages/franchise.
About The Spice & Tea Exchange®
Established in 2008, The Spice & Tea Exchange® is a specialty retail brand offering over 140 fine spices, 85 hand-mixed seasoning blends, 40 exotic loose-leaf teas, naturally flavored sugars, and salts from around the world, creating a destination where guests explore, taste, and discover new flavors. Now operating 100 stores in 38 states, the brand is looking for passionate entrepreneurs to bring a special sensory experience to their local communities. For more information on the franchise opportunity, please visit https://www.spiceandtea.com/pages/franchise.
SOURCE The Spice & Tea Exchange
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