The Switch Announces 50 City Expansion Across North America

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Apr 13, 2011, 01:52 ET

LAS VEGAS, April 13, 2011 /PRNewswire/ -- Beers Enterprises, Inc., owner and operator of The Switch, has formally announced plans to expand into 44 additional locations across North America. The Switch's existing six-city network will also be upgraded as part of a 50-city, 10 Gbps mesh network capable of transmitting in Uncompressed 3G, HD, JPEG 2000 and 270 Mbps SDI.

The 44 additional cities will be rolled out in a three-phase plan that will commence in summer of 2011, and is expected to be complete in summer of 2012.

To execute this plan, The Switch has chosen Net Insight and its Nimbra platform for its 50-city network expansion. ScheduALL will be utilized as the resource allocation management system.

Each city of The Switch will have the ability to connect to all fifty locations by utilizing Inter-City On Demand (ICOD), The Switch's long haul fiber transmission service.

In addition to offering service in 44 new cities, The Switch has invested in upgrades to its customer controlled user interface. Also in summer of 2011, a next generation web-enabled customer control system will be deployed on users' touch screens, offering customers the choice of on-demand switching or scheduled transmissions via ScheduLINK.

"The Switch has always been driven by customer demand and by anticipating what's next in the industry," said Scott Beers, President and CEO of The Switch. "We are excited to meet customer requests by expanding our network to 50 cities."

The investment in the new infrastructure will position The Switch as the largest provider of customer controlled fiber switching in North America.

About The Switch

Beers Enterprises, Inc. (BEI) is owner and operator of The Switch, the leading customer controlled fiber transmission provider in North America. The Switch currently provides advanced video switching services from its facilities in New York, Los Angeles, Miami, Washington, DC and from its international locations of London and Toronto. The Switch was created in 1991 to provide cost-effective, customer controlled television and audio signal routing services to the broadcast industry. Our customers include domestic and international television networks, common carriers, local broadcast stations, and producers and distributors of sports, entertainment, news, financial and public service television programming. The Switch has been embraced by the marketplace since its inception and has grown to its current market leadership position.

For more information, visit www.theswitch.tv.

SOURCE The Switch