The Terrific Team at California Rent-A-Car Celebrates its 21st Birthday

Owner cites manager Chris Gonzalez as key to leading company to "great success."

Jul 02, 2012, 21:26 ET from California Rent-A-Car

LOS ANGELES, July 2, 2012 /PRNewswire/ -- Since opening its doors in 1991, California Rent-A-Car has experienced many highs. This car rental in Los Angeles business is known for its focus on customer service. Friendliness, low rates, flexibility, and affordable extras (like car seats and GPS units) all contribute to this reputation of being centered on the human aspect of the company. However, one person has truly stood out as contributing to California Rent-A-Car's financial success. Manager of the West Los Angeles location, Chris Gonzalez, has been noted by his peers as being a pinnacle of success.

Online commenters agree. There are numerous positive 5-Star reviews on Yelp that specifically call out Chris for his dedication to customer service. The first reviewer mentioned his previous experience, saying that "sometimes it feels like…a business is just going through the motions." Yet, at California Rent-A-Car, "Chris Gonzalez…was much more attentive than my previous bad LA rental experiences." Another reviewer, who was in a car accident, called many places before choosing California Rent-A-Car. She said that the team at California Rent-A-Car "made her day," with "[g]reat [c]ustomer [s]ervice and a very professional crew." Then, Chris was called "extremely helpful" and his team "went out of their way to make [her] happy." Finally, one patron thinks California Rent-A-Car has "[g]reat prices," yet the customer service from Chris and his team was "[e]ven better." This customer then states that he will only rent from California Rent-A-Car; Chris must have done something right to inspire such loyalty.

This dedication to friendliness not only makes the Los Angeles luxury car rental process easier; it also spreads good word of mouth. If people are dedicated enough to post to Yelp, then they're surely recommending California Rent-A-Car to friends and family. This, coupled with their return patronage, supports the company and reinforces positive customer service behaviors. This creates a sustainable financial model without relying on any tricks or gimmicks, allowing the California Rent-A-Car crew to just focus on doing good business.

Of course, Chris doesn't just get by because of his amiability; he knows how to run a business. He manages to effectively keep California Rent-A-Car's rates at a competitive price, knowing that over-inflated car rental fees is what turns off many people from renting. Many renters, including those on Yelp, have also noted how clean the California Rent-A-Car fleet is. This means that Chris has high standards for his business. Plus, successfully operating services like California Rent-A-Car's car rental at LAX program takes talent. Discounts (AAA, armed forces, and group), corporate accounts, and inexpensive online specials are also nice bonuses for devoted clients. Companies like California Rent-A-Car with stellar managers like Chris Gonzalez are truly showing that the rental process can be fast, affordable, and leave everyone happy. Go to to see for yourself.

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SOURCE California Rent-A-Car