The Trust Advisor Adds ByAllAccounts Content in Shift From Weekly to Daily Publishing Calendar

MARINA DEL REY, Calif., Dec. 1, 2011  /PRNewswire/ -- The Trust Advisor, the most widely read weekly e-publication catering to wealth managers and other financial professionals, has expanded its publication calendar to accommodate reader demand for more frequent coverage of the estate planning and trust services industry.

"Our readers have been clamoring for daily updates," said Trust Advisor Senior Editor Scott Martin. "This expansion will give us space to deliver even more timely, accurate and unbiased information on key activities and trends within the financial community as we continue to grow one of the most essential brands in the trust industry."

Financial technology, wealth management and regulatory developments are now core Trust Advisor channels, complementing the existing estate planning and industry news content.

In the first phase, the new Trust Advisor has already incorporated educational columns created by ByAllAccounts Chief Technology Officer and Co-founder Martin Dickau and Vice President of Marketing Cynthia Stephens -- a natural fit, given ByAllAccounts' expertise in technology, marketing and other areas critical to advisor success.

"For as long as we've been serving financial advisors, we've been dedicated to providing them with account aggregation services, research, creative ideas and expert advice on how they can better serve clients and build a successful business," said Stephens.

Discussions with additional columnists are ongoing.

From its launch in July 2009, The Trust Advisor's aggregate reach has grown to 1.2 million attorneys, financial professionals and other advisors to high-net-worth and institutional clients.

About The Trust Advisor  The Trust Advisor is the most widely read weekly e-publication for wealth managers, trust officers, estate planners, investment advisors and other financial professionals. For more information, visit http://www.thetrustadvisor.com.  

About ByAllAccounts

ByAllAccounts, the financial advisors' choice for account aggregation since 1999, is the only service that retrieves, enriches and consolidates reconciliation-ready account data from any custodian. ByAllAccounts' patented aggregation engine, through which hundreds of billions of dollars in assets flows daily, aggregates all client account data -- from any source --within an advisor's wealth management platform or trust accounting system for a truly comprehensive view. For more information, visit www.byallaccounts.com.

SOURCE The Trust Advisor