The U.K.'s #1 Bite-Size Candies - MALTESERS® - Are Coming To America
MARS introduces crispy candies to the United States after being a U.K. favorite for 80 years
HACKETTSTOWN, N.J., March 21, 2017 /PRNewswire/ -- The makers of M&M'S®, SNICKERS® and TWIX® have brought the U.K.'s #1 bite-size candy brand1 MALTESERS® to the United States. These candies feature light, crispy, airy centers, dipped in smooth, chocolatey deliciousness. Sounds brilliant, right?
MALTESERS first premiered in England more than 80 years ago. The bite-size candies rolled out in the U.S. in a limited fashion at select movie theaters in September 2015 and now MALTESERS are making their way to retailers across the country. Aside from being the U.K's favorite candy2, the brand is known for its lighthearted charm with its "look on the light side" brand promise, encouraging fans to embrace moments of optimism and fun. The MALTESERS "look on the light side" campaign will be introduced in the U.S. through digital and social channels over the coming weeks.
"MALTESERS have been a favorite in the U.K. for decades and over the years we've received many requests for MALTESERS from fans in the U.S. who have tried it abroad," said Kerry Cavanaugh, Brand Director, Mars Chocolate North America. "We're thrilled to finally bring the product along with the brand's playful personality to a whole new set of fans stateside as a long-term addition to the Mars Chocolate portfolio."
MALTESERS® are now available at retailers nationwide in Singles (1.3 oz.), a Theater Box (3.0 oz.), a Peg Bag (3.52 oz.), a Sharing Size Tub (14.5 oz.) and a Party Size Tub (31.0 oz.). MALTESERS contain 190 calories per serving and are packaged in the iconic, bright red bag and can be found nationwide at food, mass, convenience and drug stores.
The launch is supported with a fully integrated marketing campaign that includes digital/social, e-coupons, sampling and in-store displays. Fans can visit MALTESERS.com or find the brand on Instagram at instagram.com/MALTESERS for more information.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.
For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.
1 Nielsen data, 2016.
2 Poll of 8,000 mobile users conducted by Just A Score, 2015
SOURCE Mars, Incorporated
Share this article