The User and the Device: 10 Technology Predictions for 2014

Dec 04, 2013, 13:30 ET from Strategy Analytics

BOSTON, Dec. 4, 2013 /PRNewswire/ -- New devices are at an inflection point for 2014. As previously identified by Strategy Analytics (, form-factor, features and user-case definitions will define success or failure in emerging industry sectors including Wearable Devices and Smart TVs. 2014 is a make or break year for non-traditional device categories; creating compelling user experiences that meet the needs and demands of consumers will be critical to success. A new insight report from the User Experience Innovation Practice (UXIP) at SA, summarizes the top 10 technology predictions for 2014. 

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"If you consider industries such as Wearable Devices and Smart TVs, these are two sectors which will be made or broken in 2014," commented Paul Brown, Director, UXIP. "Considering their current hype, it will be interesting to see just where the wearable market will be by the end of 2014 and how well these products have been received. For Smart TVs, arguably, these products need reinventing to elicit any form of success in 2014; it will be up to the manufacturers to define their course through the coming months," continued Mr. Brown.

Looking back, 2013 was the year that brought an influx of phablet devices but still nothing larger than 4.0" from Apple; the short rise and quick fall of Facebook Home; and increased car connectivity through in-vehicle infotainment systems. Further innovations in technology are expected in 2014.

"We will continue to study the interactions between the user and the device and look to uncover user behaviors, motivations and interests which will truly define the technology that we find within the automotive, wireless device, connected home and digital media industries," commented Kevin Nolan, VP, UXIP at Strategy Analytics. "As we look forward to 2014, the following predictions aim to provide some guidance as to where innovations in technology will truly impact the user," continued Mr. Nolan.

The UXIP 10 technology predictions for 2014 are on these themes:

  1. Wearable Devices Need Clearer Use Cases to Reach Mainstream Consumers
  2. Smartphone Camera Wars Will Shift from Focus on Resolution to Experiences
  3. Localization Continues to be Emphasized for Chinese Consumers
  4. Low Energy Bluetooth will Enhance Location-based Services
  5. Content Aggregator Apps will Strengthen in User Adoption and Continue to Change how Information is Consumed
  6. OTT SVOD Services Will  Accelerate as a Threat to Traditional Broadcast TV
  7. Smart TVs May or May Not Experience an iPhone Moment
  8. Consumers Will Begin to Experience Autonomous Driving
  9. Automotive Connectivity UX Will Reach a Tipping Point
  10. HMI Advances in the Car Will Deliver a Safer Connected Experience

To receive a complimentary copy of this report contact Paul Brown or Diane O'Neill (as detailed below), or register on our website, following this link.

Press Contacts
US Contact: Paul Brown, +1 617 614 0723,  
European Contact: Diane O'Neill, +44(0) 1908 423 669,

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

About UXIP
Focusing on user behaviors, motivations and interests within automotive, wireless devices, connected home and digital media research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

SOURCE Strategy Analytics