DESTIN, Fla., Jan. 26, 2011 /PRNewswire/ -- Viking Range Corporation is pleased to announce the opening of The Viking Store in Destin, Florida. Located on U.S. Highway 98/Emerald Coast Parkway West, the Viking Store is a one-of-a kind culinary center for Destin and the surrounding areas. This unique new venue offers customers the total "Viking experience" with hands-on and demonstration-style cooking classes at the Viking Cooking School; a retail section offering Viking countertop appliances, Viking cutlery and cookware and an assortment of premium kitchen tools; and an adjacent Viking-only major appliance showroom and dealership which sells Viking major appliances.
"As the first company to bring professional-style appliances to the home, it's only logical that Viking would help home chefs acquire the professional skills to use them," said Joe Sherman, President and CEO of Viking Culinary Group, which operates The Viking Store in Destin along with similar facilities in 15 other locations across the country. "The Viking Store is a place where professional chefs, tools, techniques and equipment are all accessible to the culinary enthusiast. It's the only place in the state of Florida where you can stock your kitchen with the best culinary tools and equipment, test-drive Viking appliances, experience the latest food trends, learn from the experts, and purchase Viking major appliances. We believe this exciting new format provides the ideal venue for a customer to experience the "Viking Lifestyle" while providing a seamless and convenient way to purchase Viking major appliances."
The Viking Cooking School will offer unique cooking classes taught by expert instructors and popular local, regional, and national guest chefs. With demonstration style and hands-on cooking classes, there will be something for cooks of all skill levels. Classes at the Viking Cooking School will range from exotic global cuisine, to basic cooking skills, to classes for kids and teens. The facility also offers a special events program and facility rental for private functions. Shueh-Mei Pong, General Manager and a long-time member of the Destin culinary community, said, "We are excited about our new location and especially the cooking school. We look forward to having Destin area residents as well as tourists come take classes with us."
"Our customers span a broad range of culinary skill levels, from beginners to true epicurean enthusiasts, and we are committed to providing them with new skills, new taste experiences, and the finest culinary equipment," explained Sherman. "At our other locations across the country, the response from consumers and visiting chefs has been overwhelming, with over 77,000 students choosing to experience Viking Cooking School classes in 2010. We are delighted to bring The Viking Store to the Destin area."
The Viking Store is now open at 10859 Emerald Coast Parkway West, Suite 203, in Destin. Cooking Classes will begin Thursday, February 3rd, with a Best of Tuscany class that morning and a Sushi workshop class that evening. To register for these classes or to view a complete schedule of the classes offered, please visit www.vikingcookingschool.com.
Developed by parent company Viking Range Corporation, the originator of commercial-style appliances for the home, The Viking Store offers culinary enthusiasts the opportunity to fuel their passion for cooking at The Viking Cooking School and to experience the full Viking product line in action. In 2010, over 77,000 students participated in 6,300 Viking Cooking School classes in the 16 Viking Cooking School locations across the country, making it the largest provider of cooking classes for the recreational cook in the United States. Viking remains committed to providing its customers with the inspiration, tools, and knowledge needed to achieve a unique epicurean experience. For more information on The Viking Store and the Viking Cooking School please visit www.vikingcookingschool.com. To request Viking Range product information, please contact Viking Range Corporation toll-free at 888.845.4641, or visit www.vikingrange.com.
VIKING is a registered trademark of Viking Range Corporation.
SOURCE Viking Range Corporation
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