NEW YORK, April 25, 2011 /PRNewswire/ -- The Weinstein Company (TWC) announced today that it has acquired from Submarine Entertainment all rights to THE BULLY PROJECT, the acclaimed new documentary from Emmy and Sundance award-winning filmmaker Lee Hirsch (AMANDLA! A REVOLUTION IN FOUR PART HARMONY) that premiered at the Tribeca Film Festival on Saturday, April 23. The deal covers all rights in North America, the U.K., Australia, New Zealand, South Africa and Germany. TWC also acquired the film's distribution rights for pan-Asian satellite TV, and will be the sales agent for the remaining global territories. THE BULLY PROJECT is directed by Lee Hirsch, produced by Hirsch and Cynthia Lowen, and written by Lowen and Hirsch. Cindy Waitt is the executive producer. The announcement was made by TWC's Executive Vice President of Acquisitions and Co-Productions Peter Lawson.

Said Lawson, "THE BULLY PROJECT is a phenomenally insightful and moving examination of bullying and its long-term impact. We think this is one of the year's most important films, and we intend to bring all our energy and creative resources to bear in bringing THE BULLY PROJECT and its message to audiences of all ages."

"As filmmakers we are overjoyed to be working with The Weinstein Company," remarked Hirsch and Lowen. "Their significant commitment towards this film will ensure it reaches the national stage, and will certainly amplify its capacity to effect change."

TWC Co-Chairman Harvey Weinstein commented, "After my team saw THE BULLY PROJECT, they immediately called and urged me to see it. I am glad they did. As a parent of four, bullying is an issue that concerns me deeply, and I jumped at the opportunity to be involved with a film that could help eradicate this plague once and for all."

The deal was negotiated for TWC by Lawson and Vice President of Acquisitions Dan Guando; and for the filmmakers by Submarine Entertainment's Josh Braun and David Koh.

THE BULLY PROJECT – SYNOPSIS

This year, over 18 million American kids will be bullied, making it the most common form of violence experienced by young people in the U.S. Directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, the documentary THE BULLY PROJECT follows "a year in the life" of America's bullying crisis, offering an intimate look at how bullying has touched five kids and their families. With an intimate glimpse into homes, classrooms, cafeterias and principals' offices, the film offers insight into the often cruel world of the lives of bullied children. As teachers, administrators, kids and parents struggle to find answers, THE BULLY PROJECT examines the dire consequences of bullying through the testimony of strong and courageous youth. Through the power of their stories, the film aims to be a catalyst for change in the way we deal with bullying as parents, teachers, children and society as a whole.

ABOUT THE WEINSTEIN COMPANY

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes, most recently Tom Hooper's THE KING'S SPEECH, winner of four 2011 Academy Awards®, including Best Picture; Derek Cianfrance's Academy Award®-nominated BLUE VALENTINE; John Wells' feature directorial debut, THE COMPANY MEN; Julian Schnabel's MIRAL; and Wes Craven's SCRE4M. Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; and 2011 Golden Globe® Best Foreign Language Film nominee THE CONCERT. Upcoming releases include SPY KIDS 4, APOLLO 18, OUR IDIOT BROTHER, THE DETAILS and MY WEEK WITH MARILYN. Recently wrapping is I DON'T KNOW HOW SHE DOES IT. Currently in production is COGAN'S TRADE.

TWC is also active in television production, with credits including the Emmy® Award-winning hit reality series "Project Runway," and the critically acclaimed HBO comedy/crime series "The No. 1 Ladies Detective Agency." The company is producing two "Project Runway" spinoffs, "Project Runway: Masters" and "Project Runway: Accessories," which are expected to debut in 2011. The company currently has 15 series in different stages of development, including: "Mob Wives," a reality series for VH1; "Marco Polo," a scripted historical series about the great explorer; "The Nanny Diaries," based on the hit book; and "The Mad Ones," adapted from the Mafia novel of the same name.

SOURCE The Weinstein Company