SANTA MONICA, Calif., April 10, 2019 /PRNewswire/ -- NOVICA, the world's leading online impact marketplace, is approaching its 20-year anniversary and launching "Cause of the Week" initiatives with global charity organizations.
Each week, NOVICA will partner with global non-profit organizations, like UNICEF, F*ck Cancer, and Love Button, who will receive 25 percent of sales from select categories across NOVICA's marketplace to support their causes.
"NOVICA was founded with a mission to cut out all the traditional middlemen in order to connect artisans directly with customers around the world," says Roberto Milk, CEO of NOVICA. "Along the way, we discovered something very important: as we empowered global artisans through greater access to international customers, freedom to set their own prices, and the ability to focus on their craft, we could see a visible and profound impact on the communities around them."
This realization helped define the next step in the evolution of NOVICA: the launch of its new Impact Marketplace. Over the years, customer purchases from artisans have been directly and indirectly providing for education, helping with health care, funding basic needs, supporting children, preserving disappearing arts, spreading happiness around the world, and so much more.
NOVICA's Impact Marketplace allows customers to take that one step further and visibly support specific causes through their purchases -- including Women's Empowerment, Overcoming Cancer, Caring for Children, Working with Disabilities, and Supporting Conservation.
"In order to be live on the marketplace, every single product must provide some demonstrable positive impact - that's our new bar for entry," says Milk. "On the eve of our 20th anniversary, we're excited to be partnering with high-impact organizations to help us amplify the good we can do around the world."
As NOVICA approaches $100M in funds sent to artisans, they have their sights set on $1B and have been building the global infrastructure to make that happen. Achieving that goal would generate a tremendous positive impact for artisans and causes globally.
Founded in Los Angeles in 1999, NOVICA.com is an online, fair-trade marketplace based in Los Angeles, with sourcing and direct-shipping offices in eight developing nations. At any given time, NOVICA features more than 60,000 limited-edition handmade works of art, including jewelry, apparel, handbags, rugs and tapestries, home decor items and a variety of collectibles. To date, more than $90.7 million has been sent to artisans through the NOVICA marketplace. For more information, visit www.NOVICA.com.