Discusses the Emergence of a New Type Of Grocery Shopper

May 22, 2012, 12:00 ET from The Grocery Game

LOS ANGELES, May 22, 2012 /PRNewswire/ -- A new study sponsored by MaxPoint Interactive reveals that grocery shoppers faced with ever-more uncertain economic times have significantly changed their shopping habits. In order to save the most money at the register, this report shows noticeably increased comparison shopping and use of coupons and lists.

Shop Multiple Grocery Stores
Over 40 percent of moms and those aged 25-54 indicate they do this to get the best prices and deals.

"More than ever before, shoppers are looking for every savings edge. We give the shopper true price comparison by providing comprehensive lists of great deals for groceries at grocery and drugstore chains coast to coast," said Teri Gault, founder of

Use Coupons More
Nearly half of all respondents said they clip grocery coupons and scan their loyalty cards regularly. On average, 26 percent of respondents use some form of digital coupons. "Family grocery budgets are a primary concern and coupons are very important savings tools," said Gault. "We offer the most comprehensive coupon databases and coupon tracker available."
Prepare a List Before Shopping
Sixty-two percent of shoppers make lists before going grocery shopping. "The Grocery Game is an all-in-one solution where we do all the leg work for grocery shoppers," said Gault. "They save, on a regular basis, 75% on their grocery bills and approximately $750 a month for a family of four while also saving them time."

Think of Recipes Prior to Shopping
One of the biggest trends this year for moms is to prepare grocery lists based on specific recipes to keep costs down. This way they sync the cost of the recipe with their shopping trip. "The Grocery Game's Kitchen feature helps save time by giving moms a basic cost for their recipe and offering up alternates in case they change their mind."

For more info on how to save on groceries visit

About The Grocery Game:

The Grocery Game is the largest source on the web for grocery coupons and the site provides access to hundreds of printable coupons and manufacturer coupons that can be sent to store loyalty cards. actually tells you when and where to use your coupons in order to save the most money. They also list unadvertised sales at local grocery and drug stores in all 50 states and internationally.

SOURCE The Grocery Game