"Partnering with OpenFortune gives us a creative avenue to reach tax filers across the country," said Curtis Campbell, TaxAct President. "Aligning with an asset that is often viewed as a unique predictor of financial wealth and happiness is an exciting way for us to continue to shed light on the financial possibilities a filer's tax return can create for them."
Fortune cookie messages have long been inspiring dinner table conversations around future health, wealth and happiness. In the age of social media, those conversations go beyond the dinner table and into the social sphere, where you see millions of fortune cookie posts per day. Brands like TaxAct see fortune cookies as the vehicle to thoughtfully and creatively join the conversation.
Historically, paper fortune slips contained a fortune message and lucky numbers on the front, while the back was blank, empty space. OpenFortune now leverages that blank space for its clients' branded content while maintaining the integrity of traditional fortune messages and lucky numbers on the front.
For example, the front of one slip reads, "You will soon stumble upon great wealth and prosperity," while the back of the slip shares a fun tax tip, "Those 27 dumplings you just ate may be tax deductible."
OpenFortune's Chief Cookie Officer, Matt Williams said, "In our second year of this partnership, TaxAct's objective of helping to create future financial prosperity for individuals continues to align so well with what we do at OpenFortune: connecting brands to the emotions of the fortune cookie."
OpenFortune is a media platform that distributes over 100 Million traditional, branded fortune cookies to its network of over 21,000 restaurants across the U.S. OpenFortune partners include Capital One, Coca-Cola, Mondelez, Zelle, Disney, Purple, Grubhub, IL Lottery and more.
OpenFortune PR Contact
TaxAct is a savvy, tax-ﬁling solution that provides filers with aﬀordable DIY tax software to successfully navigate the U.S. tax code. As a pioneer in the industry, TaxAct's products enable all users – regardless of profession, tax bracket or complexity of their return – to quickly and accurately ﬁle their taxes all while discovering new ways to leverage their tax situation and improve their ﬁnancial well-being. At TaxAct, taxes are our expertise, but we don't see them as the end goal. Rather, we believe taxes are a stepping-stone to possibility. Possibilities that are unique as every ﬁler. Possibilities that help each hardworking American not only claim the money they deserve but also enable them to make smart money decisions. We deliver the power of possibility through straightforward technology to help ﬁlers secure their best tax outcome and elevate their ﬁnancial lives.
To learn more about TaxAct, a business of Blucora, Inc. (NASDAQ: BCOR), visit www.taxact.com or connect with us on Facebook LinkedIn and Twitter. To learn more about Blucora, please visit www.blucora.com.
TaxAct PR Contact