NEW YORK, Jan. 30, 2014 /PRNewswire/ -- Today, the doors of the Yoplait® Greek Taste-Off store open in New York's SoHo neighborhood, kicking off three days of side-by-side consumer taste tests between Yoplait Greek blueberry yogurt and Chobani® Greek blueberry fruit on the bottom. The Yoplait Greek Taste-Off store officially rounds out Yoplait's new Yoplait Greek Taste-Off campaign, which asks consumers everywhere to take part in taste-testing Greek blueberry yogurt and publicly declare their preference through their social media channels using the hashtag #TasteOff.
To join the Taste-Off, guests can visit the Yoplait Greek Taste-Off store at 463 W. Broadway between Houston and Prince, just 300 feet away from Chobani's yogurt bar that is currently being renovated. In the spirit of holding a friendly, fair competition, tasters will sample from two unmarked cups of blueberry yogurt and share which they prefer. All guests, regardless of their preference, will be asked to share what they think using the hashtag #TasteOff and will receive a memento of their choice – no matter which brand they choose.
"We're so excited to see the Taste-Off unfolding in our SoHo space," said Liza Dopp, marketing manager for Yoplait Greek. "We know that yogurt fans are very passionate when it comes to Greek yogurt and that great taste is a top priority. For these three days, people in SoHo will have the opportunity to try our Yoplait Greek and conduct their own taste-off to see which yogurt their taste buds prefer."
Adding to the energy at the Yoplait Greek Taste-Off store is a Yo Bar where consumers can enjoy one of nine Yoplait Greek flavors and eleven flavors of Yoplait Greek 100; a coffee and espresso station where guests can refuel; and lounge that offers a destination for guests to kick back and relax, all for free. The Yoplait Greek Taste-Off store is open from 8:00 a.m. to 7:00 p.m. ET, January 30 through February 1.
For people who won't be in New York City to visit the Taste-Off store in person, Yoplait supplied the first 5,000 visitors to GreekTasteOff.com with the goods to conduct their own Yoplait Greek blueberry vs. Chobani Greek blueberry fruit on the bottom taste test at home, including gift cards for free yogurt. Yogurt lovers can also view Taste-Off results from across the country at GreekTasteOff.com. In addition, Yoplait is conducting hundreds of Taste-Off taste tests at grocery stores nationwide.
The Yoplait Greek Taste-Off store is a complement to the recently-launched national marketing campaign that includes a TV spot titled, "Taste-Off", as well as digital and out-of-home advertising.
Yoplait introduced a new Yoplait Greek yogurt last year, offering consumers a great tasting Greek yogurt. Yoplait Greek yogurt is blended with real fruit pieces and made with natural colors, flavors and sweeteners. It is available in nine delicious and creamy flavors – Blueberry, Tangerine, Vanilla, Strawberry Raspberry, Coconut, Pineapple and new flavors, Strawberry, Cherry and Raspberry available this month.
About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion. Visit www.generalmills.com.
Yoplait is a registered trademark of YOPLAIT MARQUES (France) used under license. All other trademarks are the property of their respective owners. ©2014 Yoplait USA, Inc. In a national, double-blind, 300-person taste test, consumers said Yoplait Greek Blueberry yogurt tastes better than Chobani® Blueberry Fruit on the Bottom yogurt.