IRVINE, Calif., March 4, 2019 /PRNewswire/ -- "When you do or say things the same as your competitors, people stop listening" is likely a takeaway for financial advisors attending First Financial Resources (FFR) 2019 Spring Sales and Marketing Symposium on March 17- 20, 2019 at Laguna Beach, California's Montage Resort & Spa. Ken Schmidt, communications consultant, noted author, speaker and former communications director for Harley-Davidson Motor Company kicks off the FFR meeting. For Schmidt, the risk to a business' bottom line when "people stop listening" is all too familiar. He "jumped into the deep-end" when he agreed to help the near-failing Harley-Davidson Motor Company in 1985. With an unconventional approach, creativity and a willingness to do things differently, Harley-Davidson's turnaround became one of the most celebrated in corporate America. "To approach business differently, you need a culture that supports creative, independent thinking. That is what the FFR 'go-direct, keep control' philosophy is all about. The speakers and presenters' line-up melds different viewpoints. The agenda is infused with ingenuity, practicality, progressive thinking, and communication effectiveness," explains Jud Imhoff, FFR's CEO.
Besides Schmidt, the FFR meeting docket includes:
- Jason Chaffetz, Fox News Contributor, best-selling author, former Congressman and Chairman of the House Oversight and Reform Committee, provides timely insights into Washington, D.C.'s current political positioning.
- Mike Abrashoff, former Naval Commander, best-selling author, leadership & teamwork expert reveals how he turned one of the worst performing ships in the Pacific Fleet to one of the best performers.
- Dr. Bart Basi, Author, CPA and attorney uncovers the hidden business opportunities for financial advisors brought on by the biggest change to the U.S. tax code for businesses in 30 years.
- Terri Sjodin, Communications expert shares will be back with us again this year to provide an update on her new research project, and insight on how to communicate with impact -- rather than just deliver "information" to clients.
"How-to" workshops and breakout sessions center around business-building opportunities, harnessing today's products and technology and creating an ultimate client experience by using a peer-to-peer and peer-to-expert collaborative format. As Imhoff sums it up, "When an FFR member advisor comes to this meeting, it is a two-way commitment. He or she promises time and participation. We pledge to deliver an experience that inspires each of our FFR advisors."
About First Financial Resources
First Financial Resources (FFR) is a producer group founded in 1987 and solely-owned by its member advisors and based in Irvine, California. FFR provides its member advisors with access to insurance-based products, tools and resources for the high net worth and/or business client. As an invitation-only, 100% member-owned organization, FFR focuses on a "go-direct, keep control" business model. It gives FFR financial advisors direct access to its core insurance carriers. That way, the FFR advisor keeps control over which product and/or underwriting offer best fits a client's needs. FFR also focuses expertise, resources and training to elevate the professional knowledge of the advisor's staff. To learn more about FFR, please visit www.ffrmembers.com.
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SOURCE First Financial Resources