think! Introduces Crispy Squares, a Protein-Packed Twist on Beloved Crispy Rice Treats

The Snack Brand's Latest Innovation Offers 15 Grams of Protein in Three Delicious Flavors

DOWNERS GROVE, Ill., June 3, 2025 /PRNewswire/ -- think!, the high protein snack brand from Glanbia Performance Nutrition, announced today a new addition to its protein bar lineup: think! Crispy Squares.

Fans of the classic marshmallow and crispy rice treat can have the flavors they crave with the added benefit of protein. Designed for busy lifestyles and thoughtful snackers, think! Crispy Squares delivers 15 grams of protein in a convenient, grab-and-go format.

"More than two-thirds of Americans are looking to increase their protein intake¹, and just as many are drawn to food and beverages that offer comfort through nostalgic flavors and packaging². We created think!'s Crispy Squares for people who want easy, delicious, high protein snacks. With think! Crispy Squares, there's no need to overthink your snack choices," said Erica Morris, think! Brand Director.

think! Crispy Squares are perfect for anyone with a sweet tooth that wants more protein in their day. Made with minimal ingredients, 140 to 160 calories and 3-4g of sugar per serving, the new think! Crispy Squares are gluten-free and available in three craveable flavors:

• Marshmallow Crunch: A protein-packed take on a classic crispy rice treat
• Chocolate Crunch: Crunchy, chocolatey crispy rice combined with marshmallow and drizzled in rich cocoa flavor
• Toffee Pretzel Crunch: Sweet and salty toffee and pretzel pieces mixed with crunchy crispy rice and marshmallow

All three flavors will be available as singles or 4-count, starting at $2.49 and $8.79, respectively. 

To learn more about products in the think! portfolio, visit thinkproducts.com and follow @thinkproducts on Facebook and Instagram.  

About think!^® Products
Part of Glanbia Performance Nutrition, think!® Products is a high protein nutrition brand, recognized for outstanding taste, premium ingredients and convenient offerings. think! products are packed with protein, gluten free and made with thoughtful ingredients. Available in a range of options and flavors, the think! portfolio includes High Protein Bars, MINIS Snack Bars, Delight Bars, Crispy Squares and Plant Based Bars. think! makes choosing a snack easy. So don't think. think! Because think! protein bars take the thinking out of snacking. think! products can be found nationwide at natural product, specialty and mass retail stores, gyms and fitness centers and most online retailers. For more information, visit thinkproducts.com and follow the brand on Facebook and Instagram.

About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is part of Glanbia plc, a better nutrition company headquartered in Ireland. As the world's #1 sports nutrition company, GPN's mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN's leading sports and lifestyle nutrition brands include Optimum Nutrition^®, think!^®, Isopure^®, Amazing Grass^® SlimFast^® and BSN^®, among others. Visit Glanbia.com to learn more and follow us on LinkedIn.

¹Source: The International Food Information Council; 2024 Food & Health Survey; June 20, 2024

²Source: GlobalData; GlobalData 2023 Q4 Consumer Survey – US, published in December 2023, 500 respondents

SOURCE Glanbia Performance Nutrition (NA), Inc.