Optimum Nutrition Brings an Unexpected Twist to the Beer Aisle with ChampionSips™
Celebrating 40 years of product innovation, Optimum Nutrition introduces a first-of-its-kind, limited-edition drop that reimagines the cold one.
- Optimum Nutrition launches ChampionSips, a non-alcoholic brew with an unexpected twist: 10g of protein, 90 calories, 11g of carbs and 0g of fat per 16 fl. oz. can.
- Brewed in partnership with the Wisconsin Brewing Company and crafted with malted barley and hops, ChampionSips delivers notes of citrus and hops and a crisp, refreshingly familiar finish.
- ChampionSips reflects Optimum Nutrition's continued focus on bringing consumers new, innovative products that keep pace with changing lifestyles.
- The limited-edition drop now available in 4-packs of 16 fl. oz. cans for $14.99 at OptimumNutrition.com while supplies last. Consumers must be 21+ to purchase.
DOWNERS GROVE, Ill., Sept. 9, 2026 /PRNewswire/ -- Optimum Nutrition, part of Glanbia Performance Nutrition, is a globally recognized brand with a longstanding history of product innovation. Now, the brand is breaking new ground with something that's never existed before: ChampionSips™, a non-alcoholic brew* with more brewed in. Created by Optimum Nutrition and brewed by Wisconsin Brewing Company, ChampionSips pairs the familiar experience of an American pils-style brew with an unexpected combination: 10g of protein from pea and rice, 90 calories, 11g of carbs and 0g of fat per 16 fl. oz. can. Crafted with malted barley and hops, it delivers notes of citrus and hops with a crisp, refreshingly familiar finish.
BREWING UP SOMETHING DIFFERENT
ChampionSips launches as lifestyle priorities increasingly influence how consumers eat, drink and socialize. Americans are spending more time on activities that fit active lifestyles, yet 62% say they've wished they had gone out after choosing to stay in.¹ Optimum Nutrition created ChampionSips to remove that trade-off, giving active consumers a new way to stay committed to the lifestyle they've built while still being fully part of the moment.
"For 40 years, our approach to innovation has been consumer-led," said Jeff Schoenfield, Director of Innovation at Glanbia. "We're constantly looking at how consumers' needs and routines are evolving and where we can create something new. ChampionSips reflects that mindset, opening up an entirely new occasion for Optimum Nutrition and challenging expectations of where the brand can show up."
WHERE INNOVATION MEETS CRAFT
Innovation has been central to Optimum Nutrition. With ChampionSips, the brand is bringing that same spirit of innovation to an entirely new occasion: the moments outside the gym, after the game and when the work is done. Bringing ChampionSips to life meant an unexpected collaboration, pairing Optimum Nutrition's approach to product innovation with Wisconsin Brewing Company's authentic brewing craftsmanship.
"When Optimum Nutrition came to us with ChampionSips, it challenged us to think differently about what a non-alcoholic brew could be," said Kevin Zerman, President of Wisconsin Brewing Company. "The partnership may seem unconventional, but that's what made the challenge so interesting to us. We were able to approach the brew differently while still delivering the crisp, refreshing taste and familiar drinking experience people expect from a cold one."
The limited-edition ChampionSips drop is now available in 4-packs of 16 fl. oz. cans for $14.99 at OptimumNutrition.com while supplies last.** Consumers must be 21+ to purchase.
For more information about ChampionSips, follow Optimum Nutrition on Instagram (@OptimumNutrition) and TikTok (@OptimumNutrition_US).
*Contains less than 0.5% alcohol by volume.
**Not available for purchase in Georgia, Idaho, Kansas, Michigan, Mississippi, Nebraska and South Carolina.
About Optimum Nutrition
Optimum Nutrition® is the world's No. 1 sports nutrition brand,2 producing a wide variety of high-quality supplements and beverages to support an active lifestyle, including protein powders, ready-to-drink shakes and beverages, energy and hydration products, ready-to-eat bars, multivitamins and more. For 40 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard Whey™, which is universally recognized as the world's No. 1 selling3 whey protein powder. Optimum Nutrition products are sold in 100+ countries around the world and can be found in specialty and mass retail stores, gyms and fitness centers, and online retailers. For more information, visit OptimumNutrition.com and follow the brand on Facebook, TikTok, Instagram, and YouTube.
About Glanbia
Glanbia is a better nutrition company headquartered in Ireland. Glanbia's Performance Nutrition business is the world's No. 1 sports nutrition company. Its mission is to inspire people everywhere to achieve their active lifestyle goals and its leading brands include Optimum Nutrition®, think!®, Isopure®, Amazing Grass®, and BSN®, among others. Visit Glanbia.com to learn more and follow us on LinkedIn.
About Wisconsin Brewing Company
Founded in 2013, Wisconsin Brewing Company is an independent Wisconsin brewery based in Verona, Wisconsin. In 2019, Lake Louie Brewing, which was founded in 1999, joined the Wisconsin Brewing Company family and moved production to the WBC facility. Today, the brewery produces a range of Lake Louie beers, including Badger Club Amber Lager, Warped Speed Scotch Ale, Kiss the Lips IPA and Dank Beast Imperial IPA.
¹ Morning Consult, "The Evolving American Social Life," August 2025. Survey of 6,601 U.S. adults, fielded June 27–29, 2025
2 Euromonitor International Limited; Consumer Health 2025 Edition, Sports Nutrition category, %retail value shares, 2024 data
3 Euromonitor International Ltd; Retail Value Sale, more information including dates at https://www.optimumnutrition.com/en-us/claim
SOURCE Glanbia Performance Nutrition (NA), Inc.
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