ThinkLA Announces 2017 IDEA Awards Finalists

LOS ANGELES, April 21, 2017 /PRNewswire/ -- ThinkLA announces the finalists for the 2017 IDEA Awards. The annual IDEA Awards celebrates the work, people, and agencies in Southern California and pays tribute to Los Angeles as a hotbed of creativity and brand building in media, marketing and advertising. 

Over the past few months, hundreds of submissions were received by brands, agencies, and publishers and voted on by a panel of judges seeking the best advertising produced in Southern California in 2016. Entries were judged on a variety of criteria including success in achieving business goals, creativity, and impact. Said judge, Helen Lin, President, Digital, Publicis Media Exchange – US, "I am very excited to see the Big Ideas that LA brought to 2016. I'm thrilled to be part of the judges panel to see all the creative and innovative content first-hand!"

The categories and finalists for the IDEA Awards are as follows:

• Best Social Campaign
• California Avocado Commission - Big Game Add | Mullenlowe
• Kitty Election | All Boats Rise 
• Dia de Modelo | Horizon Media
• Deadpool: A Unicornicopia of Marketing Wins | Zenith Media
• Fill The Plates | 72andSunny
• Best Mobile Campaign
• Carat and UberMedia for Adidas: PureBOOST X | UberMedia
• Sony Picture's Resident Evil: Killing Floor Mobile Immersion | AOL and UM
• Sony Pictures: Sausage Party Mobile Game Experience | AOL and UM 
• The Day The Country Turned Into Tacos Snapchat Disney's Zootopia Instant-Play™
• Mobile Video Ad & Dynamic End Card Experience" | AdColony
• Best Video Campaign
• Knorr - Love at First Kiss | Mullenlowe
• Matt Damon & Bourne Omaze Campaign | Omaze 
• Leaving Audiences Speechless | Horizon Media
• Honda "Power of Ridgeline" | RPA 
• Make Time for Snapple | Deutsch
• Best Visual Campaign
• Toyota 4Runner Wilderness Therapy | RAPP Los Angeles
• Los Angeles 2017 Acura MDX Social Media launch | Mullenlowe
• Marvel's Daredevil Season 2 | Ignition Creative
• The Art of League of Legends | All Boats Rise  
• Netflix - Narcos Season 2 | Rapport
• Best Experiential Campaign
• NYC Ice Block Challenge | Ignited
• F8 of the Furious Times Square Takeover | Maxus 
• "Become the Major" Ghost in the Shell Experience | Giant Spoon 
• Prius Liftback: Future Forward | VICE Media 
• A Helpful Lift From Honda | Horizon Media
• Best Branded Content/Storytelling Campaign
• Prius Liftback: Future Forward | VICE Media
• Netflix Stranger Things | DonerLA
• 360 Brunchfast Domination | Horizon Media
• Kubo and the Two Strings: Poetry in Stop Motion | Creators Media // Movie Pilot
• Target Creates First Ever Live Music Video with Gwen Stefani | Deutsch
• Best Cause Marketing Campaign
• Shelter Pet Project - Start a Story | OMD
• Chris Pratt & Guardians of the Galaxy Omaze Campaign| Omaze 
• Wake Up and Smell the... Smoke? | MBMG  
• Stand Up to Cancer | OMD 
• Honda "Candy Cane Lane" | RPA
• ThinkLA Innovator
• ComplexCon | OMD, Horizon, Content Collective, 72 and Sunny 
• The Wayne Investigation | Amazon 
• NBA 2K Boost | CP+B LA 
• TACO BELL TacoBot | Deutsch 
• Target Creates First Ever Live Music Video with Gwen Stefani | Deutsch
• Campaign of the Year
• Calling All Bad Moms | Horizon Media
• Farmers "Hall of Claims" Campaign | RPA 
• Airbnb. Don't Go There. Live There. | Amobee 
• Deadpool: A Unicornicopia of Marketing Wins | Zenith 
• TACO BELL Bigger Than | Deutsch
• Agency of the Year
• OMD West
• RPA 
• Universal McCann
• Mindshare Los Angeles 
• 72andSunny
• Boutique Agency of the Year
• Madison + Vine 
• Reach Agency 
• Narrator Inc 
• Part IV 
• Giant Spoon
• Partner of the Year
• Defy Media
• Amobee 
• Quantcast
• Factual 
• Hulu
• Silicon Beach Startup of the Year
• Gimbal
• Omaze 
• Heartbeat 
• Social Native 
• Creators Media, Inc.
• Agency Person of the Year
• Jackie Stasi, Initiative 
• Emma Witkowski, Mindshare 
• Jason Sperling, RPA 
• Sunny Nguyen, Horizon Media 
• Ayiko Broyard, Walton Isaacson
• Client of the Year
• Caty Burgess, The CW 
• Esther Shpak, Red Bull 
• Ryan Rimsnider, Taco Bell 
• Mike Linton, Farmers Insurance 
• Gary Shanas, Disney Networks
• Sales Person of the Year
• TaraLynn Marinho, PlaceIQ 
• Jake Hay, PopShorts 
• Samantha Perlich, xAd 
• Garron Markey, AdColony 
• Rachel Kahane, Bustle

The winners will be announced live on June 1 at the annual IDEA Awards Gala presented by Grindr, in the International Ballroom of the Beverly Hilton Hotel in front of 1,000 of L.A.'s distinguished advertising community.

About ThinkLA

ThinkLA is a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. The mission of ThinkLA is to connect, inspire and educate the LA marketing community. We connect and elevate the awareness of LA's creative community among national marketers by fostering ideas, business and talent. We inspire through education, social and philanthropic events that align with the needs of the ad community. We educate, offering training support with an emphasis on diverse multi-cultural representation and improving skills in emerging areas of marketing.

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