CINCINNATI, Sept. 23, 2011 /PRNewswire/ -- ThinkVine, a marketing optimization software company that helps marketers optimize their return across all of their marketing investments including traditional media, digital & other emerging media and price & promotional offers, has been named a Leader by Forrester Research, Inc. in The Forrester Wave™: Marketing Mix Modeling, Q3 2011.
According to Forrester, "ThinkVine's biggest strength is its focus on modeling how a group of consumers actually behaves when exposed to a communication or a promotional or a social activity."
Forrester named ThinkVine a Leader and scored it the highest rated Current Offering in the space because of its innovative, agent-based approach to mix modeling and its robust technologies. ThinkVine's unique methodology uses a system of "agents" that are trained to behave and react to marketing activities as real people. Highlights of why ThinkVine is a Leader:
- Highest Rated Marketing Mix Current Offering
- Highest Growing Marketing Mix Vendor for 2010 new business in the Report
- Unique, Consumer-Centric, Agent-Based Methodology
"We are honored to have been named a Leader in marketing mix and we're especially pleased that Forrester recognized our fast growth and our innovative, consumer-based approach," said Damon Ragusa, CEO at ThinkVine. "Marketers and agencies are turning to ThinkVine now because it provides them with both a richer, more objective view of how people respond to marketing and the ability to quickly and confidently make new plans as conditions change."
For more information about The Forrester Wave™: Marketing Mix Modeling, Q3 2011:
Click HERE to download a copy of the September 2011 Wave report.
Click HERE to register for a November 1st webinar with Luca S. Paderni, Vice President, Principal Analyst at Forrester Research (Wave author).
ThinkVine's software delivers marketing mix and ongoing planning software using an innovative methodology that simulates how consumers respond to different marketing plans – a combined marketing optimization capability that no one else offers. Our breakthrough ThinkAhead technology provides forward-looking insights marketers can easily use to improve results. ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries.