ThinkVine's Team Grows With New VP Customer Success and EVP Sales

CINCINNATI, Nov. 17, 2011 /PRNewswire/ -- ThinkVine, a marketing optimization software company, announces the addition of Vice President Customer Success Darcy Hoffmann and Executive Vice President Sales Jeff Ross to its rapidly growing organization.

As VP Customer Success, Hoffmann will leverage her extensive experience in strategic customer management to retain and grow existing business, identify new product opportunities based on future market trends and customer strategies, and refine and build a scalable customer success team.  Previously the VP of Marketing and Product Development at Merrill Corporation, Hoffmann brings to ThinkVine more than 15 years experience working with global organizations to implement strategies and processes aimed at optimizing company performance during periods of rapid growth.  

As EVP Sales, Ross is responsible for managing the company's enterprise sales organization to increase sales volume, meet quarterly revenue targets, and develop a nationwide sales infrastructure to meet increasing market demand across all industries. Ross brings more than 15 years experience building and leading sales teams at growth-stage technology companies.

"The combination of media fragmentation and an increasing demand for accountability of marketing investments are fueling the increased demand for ThinkVine's highly-differentiated marketing optimization software," said Mark Battaglia, ThinkVine's chief executive officer. "We are thrilled to add Darcy and Jeff's talents and experience to our senior management team. Their leadership will help scale and further accelerate our growth."  

About ThinkVine

ThinkVine's marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated current offering by an independent research firm, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries.

SOURCE ThinkVine