Thirstie Launches "The Craft" Editorial Platform To Drive Cocktail, Wine And Beer Discovery For Drink Enthusiasts Everywhere
National on-demand wine, beer and spirits delivery service re-launches digital and mobile presence to enhance shopping and discovery experience with engaging lifestyle content and an enhanced website/mobile app
Jun 16, 2015, 07:00 ET
NEW YORK, June 16, 2015 /PRNewswire/ -- Thirstie, a leading national on-demand wine, beer and spirits delivery service, is redefining the way consumers shop and discover the best wine, beer or cocktail to add to any social occasion on their web and mobile platforms through the launch of its innovative editorial platform, The Craft. By providing engaging lifestyle content that includes unique drink enthusiast, foodie and lifestyle creative video, compelling infographics and insightful editorial commentary, Thirstie is giving consumers the ability to discover the best wine, beer or liquor they'll need and get the bottles delivered directly to their door.
The Craft's editorial elevates the overall consumer experience by getting people "Thirstie" through curated and original content engagement. The website and mobile app re-designs allow online and mobile visitors to filter products by price, type, keyword, and quench their thirst through the purchase and delivery of products.
Thirstie's newly enhanced marketplace allows consumers to shop easier and discover spirits, bar and food industry trends, cocktail recipes, food and wine/cocktail pairings, craft beers, and even receive local mixologists' recommendations, across the nation. Re-designed as a user-friendly, on-the-go mobile and digital shopping experience, Thirstie is helping consumers find what they like, and shop for what they need; with content that helps consumers discover new libations to try.
"We created The Craft to take consumers on a journey of discovery to consumption – all through the lens of a glass," said Devaraj Southworth, CEO and Co-Founder. "Think of this new editorial platform as a virtual shopkeeper, sommelier or bartender providing engaging dialogue and knowledge with creative content and interviews on a wide range of topics and trends from Thirstie Master Mixologists, Chefs, Sommeliers, and various alcohol brand partners. The new re-design will spark the imagination and assist in the creation of the perfect drink for a great night. My Co-Founder and VP of Product, Maxim Razmakhin, and I wanted to reinvent the way consumers drink and entertain at home, or in the office, making alcohol delivery fun and the drink discovery process invigorating for consumers who embrace the convenience of on-demand services."
Thirstie has updated their iOS and Android apps along with their digital presence at Thirstie.com, making all platforms easier to navigate, improving overall end-to-end customer experience and introducing all new designs. Thirstie has recently launched in Dallas, Houston, Orlando and the Hamptons, and has expanded store footprints in L.A., Chicago and New Haven, CT.
To download the latest version of the Thirstie app visit the Apple App Store or Google Play Store. For more information visit www.thirstie.com.
About Thirstie:
Thirstie is an on-demand technology company that provides specialized web and mobile eCommerce opportunities for SMBs across the U.S. Thirstie is currently making the delivery of alcohol easy for consumers who embrace the convenience of on-demand services. Plus, our integrated, original lifestyle editorial gives consumers the opportunity to discover, engage, and "buy now" - all from one platform.
Partnering with more than 130 liquor retailers in major cities, Thirstie is the go-to discovery, shopping, and delivery tool for anyone seeking cocktail inspirations, a good bottle of wine or food pairing ideas; for celebrations at home or in the office. Find Thirstie in NYC, LA, SF, Miami, Chicago, Houston, Dallas, Hoboken, New Haven and other cities across America. For more information go to www.thirstie.com.
About the Thirstie Team:
Co-Founder and CEO, Devaraj Southworth has nearly two decades of digital experience with a proven track record of building, growing and operating early stage ventures and corporate business units. Devaraj was a consultant at Accenture and Deloitte Consulting; and more recently served as the VP of Mobile & Strategic Partnerships at American Express, building and launching their digital payments platform. The Thirstie team is rounded out by alums from Twitter, Facebook, GrubHub Seamless, CNN Money, and alcohol industry pros, including the former general counsel of a publicly traded wine and spirits company.
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SOURCE Thirstie