Thomas'® Supercharges Breakfast with New High Protein Bagels
Two New Protein-Packed Bagels Give Morning Routines a Strong Start
HORSHAM, Pa., April 28, 2025 /PRNewswire/ -- For the early risers, list-makers, gym-goers and the ones who believe that a great day starts with a steadfast routine – Thomas'® proudly introduces its newest product – Thomas'® High Protein Bagels. Most breakfast eaters (64%)1 believe a better for you breakfast should be packed with protein and, with 20 grams of protein per bagel, new Thomas'® High Protein Bagels satisfy the appetites and ambitions of those who power through life. These bagels offer a delicious, convenient and nutritious high-protein breakfast with the great taste and texture that only Thomas' 140 years of baking expertise can provide.
New Thomas'® High Protein Bagels are available in two classic flavors — Plain and Everything —and provide a boost to people actively looking to increase their protein intake. The plant-based protein blend of soy protein isolate, pea protein isolate, and fava bean proteins ensure a complete amino acid profile as well as a deliciously satisfying texture.
"Today's consumers are looking for convenient, protein-rich options that don't compromise on taste," said Jinder Bhogal, Senior Brand Manager for Thomas'®. "Our new High Protein Bagels offer consumers variety with a breakfast solution that's not only packed with nutrition but also rooted in the iconic flavor Thomas' is known for."
Nicole Alper, Innovation Manager, added, "We set out to create a protein-forward product that fits into real life — whether you're topping it with cream cheese, eggs, or avocado – it's versatile, satisfying, and designed with wellness in mind."
Available now in the Northeast with national retail distribution by October 2025, Thomas'® High Protein Bagels can be purchased for a suggested retail price of $5.99. Thomas'® High Protein Bagels are an excellent source of protein, delivering significantly more protein than the average competitor. Designed with busy mornings in mind, they offer a customizable and convenient breakfast option.
Thomas' dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create the famous Nooks & Crannies English Muffin. The company has since added bagels, muffin tops and breakfast breads, including a line of swirl breads, to its breakfast offerings. Today, Thomas' sells the #1 English Muffin and #1 grocery bagel in the U.S. For a full list of Thomas' products and where to buy them, please visit www.thomasbreads.com.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category-leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operates more than 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Little Bites®, Marinela®, Mrs. Baird's®, Oroweat®, Sara Lee®, Stroehmann® and Thomas'®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 35 countries.
1 Mintel International's U.S. Breakfast Report, 2018
SOURCE Bimbo Bakeries USA
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