Thousands of TownePlace Suites Guests Sign Up to Help Kellogg's® Fight Childhood Hunger
26 Apr, 2012, 06:35 ET
BETHESDA, Md., April 26, 2012 /PRNewswire/ -- The tally is in and signatures have been counted - in recognition of the national breakfast week at the end of March, TownePlace Suites, Marriott International's moderate extended stay brand, collected almost 10,000 signatures from guests and associates in an effort to help children across the country. Partnering with Kellogg's in its second annual "Share Your Breakfast" campaign, more than 120 TownePlace Suites hotels promoted the program during their breakfast hour where cereal is the featured offering.
"One of our brand's core elements is to give back through our Real Giving program," said Loren Nalewanski, vice president and global brand manager for TownePlace Suites. "Last year, we partnered with Children's Miracle Network and donated more than 3,400 handmade fleece blankets. Joining Kellogg's in this great cause allows us to further contribute to the well-being of children across the nation," said Loren Nalewanski, vice president and global brand manager for TownePlace Suites.
"As soon as we explained the program to guests, they immediately said 'sign me up,'" said David Johnston, general manager of Knoxville Cedar Buff TownePlace Suites. "No one said no and guests starting writing their home city and country next to their names! We truly had an international board."
Studies show that breakfast can help kids boost their academic performance – improving behavior, reducing absences and tardiness and increasing focus and physical performance. Yet, the alarming reality is that one in five U.S. children live in homes where food is not always available, making breakfast hard to come by. The "Share Your Breakfast" campaign will help share 1 million breakfasts with kids across the country who might otherwise go without. The funding will be provided directly to schools through Action for Healthy Kids, the nation's leading nonprofit and largest volunteer network fighting childhood obesity and undernourishment.
Besides gathering signatures at TownePlace Suites, Kellogg's also gathered participation from Facebook, Twitter and LivingSocial. To learn more about "Share Your Breakfast," visit www.Kelloggs.com/shareyourbreakfast.
About TownePlace Suites:
TownePlace Suites is an all-suite hotel brand designed for long-stays with moderately priced rooms. Launched in 1997, the brand currently has more than 200 locations in the United States. TownePlace Suites participates in the company's award-winning Marriott Rewards® program, which enables members to earn their choice of points toward free vacations or frequent flyer mileage in their preferred airline program for dollars spent at more than 3,100 Marriott hotels around the world. For more information or reservations, call the TownePlace Suites toll-free number at 800-257-3000 or visit the Web site at www.towneplacesuites.com.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands produced in 18 countries and marketed in more than 180 countries nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.
 Rampersaud GC, Pereira MA, Girard BL, Adams J, Metzl JD. Breakfast habits, nutritional status, body weight, and academic performance. J Am Diet Assoc. 2005;105:743-760.
 United States Department of Agriculture. Household Food Security in the United States, 2009.
SOURCE Marriott International, Inc.
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