LAS VEGAS, Jan. 7 /PRNewswire/ -- CES 2010 -- THX Ltd. today announced that HD Radio Technology and DTS Neural Surround will be featured with the critically acclaimed THX II Certified Audio system in the 2011 Lincoln MKS and MKZ sedans, MKT and new MKX crossovers, and Navigator SUV. The addition of HD Radio Technology provides Lincoln drivers and passengers with an expanded in-cabin music experience, and DTS Neural Surround transforms HD Radio broadcasts and other stereo-based music into full-blown surround sound.
"More and more car owners are getting their music from diverse media sources, requiring premium car audio systems to maximize the quality of compressed digital music, as well as high quality HD Radio broadcasts," said Todd Rockwell, director of automotive market development at THX. "The THX II Certified Audio system meets the demands of today's digital lifestyle, delivering rich, dynamic sound from all media formats and sources."
DTS Neural Surround improves how Lincoln owners experience digital music stored on their mp3 players and mobile phones, as well as HD Radio reception. The DTS Neural Surround technology enables THX to create richer, more natural surround sound presentations--without digital artifacts. The technology also allows HD Radio broadcasters to produce and deliver programming in true 5.1 surround sound.
"At DTS we are committed to providing consumers with incredible audio experiences that complement the latest trends and technologies, including the car audio space," says Jon Kirchner, President and CEO, DTS, Inc. "With DTS Neural Surround, we can provide Lincoln owners using the THX II Certified Audio system exactly what they demand and deserve-- fantastic surround sound audio from diverse sources."
The THX II Certified Audio system's state-of-the-art design provides an ideal platform to showcase the improved sound quality of HD Radio broadcasting. There are nearly 2,000 radio stations broadcasting using HD Radio Technology with over 1,100 new HD2 and HD3 multicast channels exclusive to HD Radio listeners. Reaching 84 percent of the U.S. population, these exclusive subscription-free channels digitally deliver diverse programming that is unique to each individual market. For a complete list of HD Radio stations currently broadcasting nationwide, please visit hdradio.com.
"74% of drivers still turn to AM/FM radio as their primary source of music and entertainment in the car, and HD Radio Technology has heightened the expectations of drivers with the expanded content genres available on the HD2/HD3 channels, advanced data services and the upgraded sound quality," said Bob Struble, President and CEO of iBiquity Digital Corporation. "Today's announcement with THX and DTS Neural Surround takes audio to a whole new level and is sure to wow even the most critical of audio aficionados."
THX II Certified Audio for Lincoln
The THX II Certified Audio system in 2011 Lincoln vehicles is powered by 600 watts and 14 strategically positioned speakers*, including an optimized subwoofer system and 12-channel DSP controlled amplifier. A center-channel THX Slot Speaker(TM) array produces a wide, spacious sound stage and home theater-like ambience. The quiet acoustics of the Lincoln vehicle cabin minimize road noise and bring out every nuance of your favorite music.
The THX II Certified Audio system has a wide range of music and connectivity options, including HD Radio reception, CD playback, satellite and AM/FM terrestrial radio, and flash drive and USB connectivity for mp3 players and mobile phones, all accessible using the exclusive, hands-free SYNC® entertainment system.
The THX II Certified Audio system is a standard feature in 2011 Lincoln MKS, Navigator and Navigator L, and is an available feature in Lincoln MKZ, MKX and MKT.
*The number of speakers and layout vary based on vehicle model.
THX, HD RADIO TECHNOLOGY & DTS NEURAL SURROUND @ CES
A 2010 Lincoln MKT three-row crossover featuring THX II Certified 5.1 Surround system and equipped with HD Radio reception and DTS Neural Surround will be showcased in DTS booth #20907 in the South Hall of the Las Vegas Convention Center (LVCC) at CES 2010.
DTS, Inc. (Nasdaq:DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of multi-channel surround processors, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and surround music software. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS and the Symbol are registered trademarks and DTS Neural Surround and the DTS logos are trademarks of DTS, Inc. © 2010 DTS Inc. All rights reserved. All other trademarks are the properties of their respective owners.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of our key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof."
ABOUT THX LTD.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.
SOURCE THX Ltd.