Thyme Maternity Celebrates Opening At Babies"R"Us Union Square With Baby Buggy® Founder Jessica Seinfield

NEW YORK, Sept. 19, 2013 /PRNewswire/ -- Thyme Maternity, the leading Canadian maternity fashion brand from Montreal-based Reitmans (Canada) Ltd. today announced the opening of a Thyme Maternity shop in shop at Babies"R"Us Union Square, the company's flagship location.  In celebration of the opening, Thyme Maternity continues its support of Jessica Seinfeld's charitable organization, Baby Buggy, with the Look Great, Feel Great event.  From September 19 – 22  Thyme Maternity will donate an item for every item purchased at any Thyme Maternity shop in Babies"R"Us stores across the country and online at Babiesrus.com/thyme to a mom-to-be in need through its partnership with Baby Buggy.  During this event, all Thyme Maternity items will be Buy One, Get One 50% Off.

(Logo: http://photos.prnewswire.com/prnh/20130919/NE80835LOGO)  

With decades of experience in the category, Thyme Maternity launched its maternity and nursing fashions into the U.S. in November 2012 through a distribution agreement with Babies"R"Us, the nations' premier baby products retailer. Thyme Maternity dedicated in-store shops can be found in nearly 160 Babies"R"Us stores nationwide and online at Babiesrus.com/thyme.  

"As we continue to expand and grow the Thyme Maternity footprint in the U.S., we are proud to announce the official opening of our latest dedicated in-store shop within Babies"R"Us Union Square," said Jon Plens, President of Thyme Maternity. "This will offer a new and exciting fashion choice to New York moms-to-be for every stage of their pregnancy."

Thyme offers current maternity fashions for every aspect of life, from casual to work, plus a complete line of nursing styles and skincare for the transition period after baby is born. The product offerings include denim, dressy and casual pants, knit tops and blouses, dresses, Now & After tees, loungewear, sleepwear and outerwear, nursing tops and bras, along with skincare. Thyme Maternity's full of life experience also offers future moms fashion tips and product knowledge to help them on the incredible journey during and after pregnancy.

"Baby Buggy has spent almost 12 years providing families in need with essential clothing and gear for their children," said Baby Buggy Founder Jessica Seinfeld. "We are so thankful for the partnership with Thyme Maternity because, for the first time, it allows us to provide so many of our moms-to-be with high-quality, comfortable, yet stylish maternity and nursing wear."

Earlier this year Thyme Maternity kicked off a long-term partnership with Baby Buggy, an organization dedicated to providing families in need with essential baby items,  by donating maternity and nursing essentials to moms and moms-to-be. Since the partnership began, Thyme Maternity has donated nearly 5,000 items to Baby Buggy and is looking forward to helping many more moms & moms-to-be in need with this event!

"Baby Buggy serves nearly 12,000 pregnant & nursing moms and their babies annually," noted Katherine Snider, Executive Director of Baby Buggy.  "The Thyme donation will directly serve these mothers through partner sites in 12 cities and will allow Baby Buggy to extend its reach to four new states."

For more information on Thyme Maternity and its products, please visit www.thymematernityUSA.com. To buy Thyme Maternity products, visit a Babies"R"Us store or http://www.babiesrus.com/thyme. To join the U.S. Thyme community, visit Facebook.com/ThymeMaternityUSA and Twitter.com/ThymeMaternity.

ABOUT THYME MATERNITY
Thyme Maternity is an international fashion retailer for expectant moms offering on-trend maternity fashions and a full-of-life experience for all moms-to-be. Thyme's family of experts is dedicated to making sure future moms look and feel their absolute best. Every fabric, every garment, every fit is specifically designed with the pregnant body in mind. As part of Reitmans (Canada) Ltd., and with its head office located in Montreal, Thyme Maternity is the Canadian leading maternity fashion brand, with a strong presence in 74 Thyme stores and 20 shop-in-shops in Babies"R"Us locations throughout Canada. Thyme Maternity is now available online on Babiesrus.com/thyme and approximately 160 Babies"R"Us locations in the United States. visit: www.thymematernity.com.

ABOUT BABY BUGGY
Baby Buggy®, founded by Jessica Seinfeld in 2001, is a non-profit organization dedicated to providing families in need with essential equipment, products, clothing, and services for their infants and children up to age 12. With an extensive network of community-based organizations across the country, Baby Buggy has donated more than 6 million items to thousands of children.  Baby Buggy is a Better Business Bureau Accredited Charity, passing all 20 BBB Standards for Charity Accountability.  For more information, visit www.babybuggy.org or follow on Twitter @LoveRecycled.

SOURCE Thyme Maternity