PARSIPPANY, N.J., June 20, 2017 /PRNewswire/ -- Tic Tac® Gum, the newest product from the Tic Tac® brand, received the Most Innovative New Product Award in the mint and gum category at the National Confectioners Association (NCA) Sweets & Snacks Expo hosted in Chicago, IL.
The winner of this award was carefully selected from a panel of judges made up of leading retailers, wholesalers, trade media and food industry experts who based their evaluation on taste, innovation, quality of packaging and go-to-market potential.
"We're excited and honored to receive this award", said Todd Midura Vice President of Marketing for Tic Tac®. "The Tic Tac® brand has been a leader in the mint category for over 50 years, and we wanted to give our loyal fans a new way to enjoy what they already love about Tic Tac® mints. Tic Tac Gum has the same iconic shape and size of a Tic Tac® mint with the unmistakable sensation of the crunchy shell on the outside and delicious, refreshing flavor on the inside, now in a gum format."
Tic Tac® Gum will be available in stores beginning January 2018 in 56-piece count format and three count multipacks in Freshmint, Spearmint and Cool Watermelon flavors. To learn more about Tic Tac Gum or other products from the Tic Tac® brand, "Like" Tic Tac USA on Facebook (www.Facebook.com/TicTacUSA) and follow Tic Tac USA on Twitter (www.Twitter.com/TicTacUSA).
ABOUT THE TIC TAC® BRAND AND FERRERO
The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for over 40 years. Ferrero was established in 1946 in Alba, Italy. The Company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today – Nutella® hazelnut spread. Since then, the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes other high-quality products such as Ferrero Rocher® chocolates, Raffaello® confections, Kinder® chocolates and Tic Tac® mints. Corporate Social Responsibility is integral to the Company's business as demonstrated with programs such as Kinder + Sport, the Michele Ferrero Entrepreneurial Project and the Ferrero Foundation. For more information, visit www.facebook.com/tictacusa or www.tictacusa.com.
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SOURCE Tic Tac