TidalTV Grows Nationwide Sales Force with Opening of West Coast Office

LOS ANGELES, BALTIMORE and NEW YORK, Sept. 14 /PRNewswire/ -- TidalTV, a leading video advertising, optimization and yield management solutions provider, today announced its west coast expansion with the opening of a new office in Los Angeles, located at 12200 W. Olympic Boulevard.  Susan Jaget and Datar Sahi, who both join TidalTV as directors of west coast sales, effective immediately, will lead the new office.

"Opening a west coast presence was a natural expansion of TidalTV as we emerge as the largest aggregator of online audience data," said Tom McMahon, president of TidalTV.  "We are now poised as the premier platform for online video advertising, and we are making huge strides in advanced TV and mobile advertising by using our ad decisioning capabilities to target the right person, in the right place, at the right time.  As we grow our offering and reach, we wanted to be more geographically accessible to marketers that are looking to tap these dynamic advertising platforms."  

Jaget and Sahi join the nationwide TidalTV sales force, and they are charged with driving west coast sales operations to expand TidalTV's offering in new territories and marketing categories.  They both report to Brian Danzis, vice president of national advertising sales for TidalTV.

Prior to joining TidalTV, Jaget was director of social media solutions for Mahalo.com, where she focused on building partnerships with Fortune 200 companies and publishers, including Procter & Gamble, INC and Dell.  Previously, Jaget was senior territory sales manager for MySpace.com and network director for Intermix Media.

Sahi was most recently a territory manager at Fox Digital Media responsible for digital primetime television sales.  Sahi previously held sales and business development positions at MTV Networks and Yahoo! Search Marketing.

"We are thrilled to have Susan and Datar join the TidalTV team, and we are confident in their ability to lead TidalTV on the West Coast," said McMahon.  "As online video advertising continues to build momentum in the marketplace, our team is available where they can best accommodate marketers and their advertising needs."

About TidalTV (www.tidaltv.com)

TidalTV is a video advertising, optimization, and yield management solutions provider. Its AdOSTM technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments.  Currently, TidalTV has deployed its technology for online video and is working to expand its reach to all video delivery platforms.  Chairman & CEO, Scott Ferber pioneered pay-for-performance Internet marketing through superior analytics with Advertising.com, an online advertising network he co-founded in 1998.  With TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, and enabling superior advertiser returns, campaign efficiency and publisher yield.  

SOURCE TidalTV