TidalTV Partners with LiveRail to Merge Real-time Online Video Ad Targeting with Real-time Bidding

NEW YORK, April 6 /PRNewswire/ -- TidalTV, a leading video advertising, optimization and yield management solutions provider, today announced it is the first online video marketplace to partner with LiveRail's real-time inventory bidding tool, to further enhance its services.  This first-of-its-kind partnership unites the power of real-time ad targeting and optimization from TidalTV with the real-time purchasing of online video inventory from LiveRail to provide greater efficiency within the online video media buying process for both advertisers and publishers.

"Merging TidalTV's real-time optimal ad decisioning platform with products like LiveRail's bidding tool will expand access to high-quality video inventory for advertisers and increase the monetization rate of publisher's online video assets," said Scott Ferber, Founder and CEO of TidalTV.  "We're excited to enhance our solution offerings for advertisers and publishers by bringing real-time bidding to the online video industry."

With the integration of LiveRail's real-time inventory bidding tool, TidalTV will continue to serve the right ad to the right target person using its data-driven one-to-one targeting, while also serving it at the right price based on marketplace demand.  For advertisers, this enables TidalTV to better capitalize on media availability to deliver more target audience impressions.   At the same time, publishers will maximize value for their online video inventory with the ability to deliver targeted impressions in real time.

"TidalTV is a leader in ad targeting and monetization within the online video space, and we are thrilled to be launching LiveRail's real-time bidding technology with such a respected and innovative team of experts," said Mark Trefgarne, CEO of LiveRail.

About TidalTV

TidalTV is a video advertising, optimization, and yield management solutions provider. Its AdOSTM technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments.  Currently, TidalTV has deployed its technology for online video and is working to expand its reach to all video delivery platforms.  Chairman & CEO, Scott Ferber pioneered pay-for-performance Internet marketing through superior analytics with Advertising.com, an online advertising network he co-founded in 1998.  With TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, and enabling superior advertiser returns, campaign efficiency and publisher yield.  For more information, visit: www.tidaltv.com  

About LiveRail

LiveRail provides technology solutions that help video publishers, content owners and advertisers address the unique challenges of online video advertising.  LiveRail delivers the most advanced video monetization platform for digital media, enabling its customers to efficiently and effectively manage advertising at scale across complex distribution and syndication networks.

LiveRail was founded in 2007, and is headquartered in San Francisco, CA. For more information about LiveRail's suite of technology services, please visit: www.liverail.com  

SOURCE TidalTV