Tillamook® Takes National Cheddar Day Overboard by Giving Away a Boatload of Cheese - Literally

If this takes our love of cheese overboard, we're ok with that. It all goes back to more than a century ago, when Tillamook dairy farmers embarked on their maiden voyage aboard the Morning Star, a boat built out of the founding farmers' love of dairy and used solely to share full-flavored products beyond the Oregon Coast.

"For over a century, our farmer-owned co-operative has shared the same determination that inspired those aboard the historic Morning Star. Since the ship's maiden voyage, we've continued to deliver an unwavering commitment to quality ingredients you can taste," said Kate Boltin, Executive Vice President of Marketing at TCCA. "Generations of dairy fans have fueled our passion for delivering premium cheddar, and that's why we are going overboard this year by gifting a literal boatload of cheese."

To celebrate our birthday and make someone's dairy dreams come true, we could have stopped at a boatload. But where's the fun in that? Since 1,909 pounds of cheese isn't enough for a celebration this size, Tillamook is giving the first 15,000 people who enter a free cheese coupon worth up to $6.00. Visit www.tillamook.com/boatload-of-cheese now to enter for a chance to score a boatload of cheese before the ship sails on February 20^th, 2025.

As the brand sets sail on its 116th year of going overboard for dairy, it unveils the new brand campaign. Paying tribute to the iconic Morning Star that sits proudly on packaging, the creative pays homage to the brand's origin story and to fans who share its passion for unbelievably good dairy.

"Through this new work, we've crafted a tale that connects the brand's past with its present," said Sarah Block, Executive Vice President, Creative Director at Leo Chicago. The Morning Star is more than an origin story for Tillamook; it is core to their DNA to do whatever it takes to deliver incredible dairy."

The omnichannel campaign, developed by Leo Chicago, calls to attention the brand's foundation as a farmer-owned dairy co-op and features a series of content and heartwarming creative that nods to the Morning Star. A celebration of the rich history and wide range of multi-category dairy products, the creative invites the world to experience the delight that Tillamook County Creamery Association has been delivering since 1909.

About Tillamook County Creamery Association
Founded in 1909 as a farmer-owned cooperative, Tillamook County Creamery Association (TCCA) is a Certified B Corporation® (B Corp™) and prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook' internationally recognized, award-winning cheese, as well as exceptional ice cream, butter, cream cheese spreads, yogurt, sour cream, and frozen meals, are made with unwavering values that never sacrifice or compromise quality for profit. TCCA is owned by a group of farming families, primarily based in Tillamook County, Oregon. TCCA operates production facilities in Tillamook and Boardman, Oregon and employs more than 1,100. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on TCCA and Tillamook, visit Tillamook.com.

SOURCE Tillamook