Times Internet Forms a Partnership With Gawker Media to Drive Gizmodo & Lifehacker in India

Jan 08, 2013, 07:35 ET from Times internet

NEW DELHI, January 8, 2013 /PRNewswire/ --

Times Internet (TIL), the digital arm of the Times Group, has entered into a strategic partnership with Gawker Media (Gawker), America's largest independently owned & operated online media company that has eight websites with over 40 million UV's worldwide. Via this partnership, Times Internet will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com, Gawker Media's leading technology sites.

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As part of the collaboration, Times Internet will have exclusive rights to the Brand; monetization, content, syndication and sub-licensing of Gizmodo.com and Lifehacker.com within India. The unique partnership will help TIL grow an already-strong vibrant digital community of Indian consumers passionate about consumer electronics and technology. TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally.

Gizmodo.com, a site focused on gadgets and tech culture, is Gawker's most popular site, registering 9 million unique visitors and 100 million page views every month. About one-third of its traffic is international. Lifehacker.com is an 8-year-old popular weblog with thousands of posts related to technology, personal productivity, software, tips, and technology lifestyle. The two sites already have a wide user base and are getting good traction in the country.

Discussing the partnership with Gawker, Satyan Gajwani, CEO, Times Internet said, "Gizmodo and Lifehacker have been two of my favorite sites for a long time, so it's exciting to be their partner in India. They have fantastic, relevant content for a younger generation that's increasingly interested in technology. We are partnering with one of the world's strongest digital media companies, and we can't wait to increase their prominence in India."

  Gaby Darbyshire, COO of Gawker, said: "With an international presence in eight countries outside the USA, India has long been a natural next step for our global expansion, and TIL is a natural fit for Gizmodo and Lifehacker. We are very excited to be partnering with them to bring our technology content to India and look forward to seeing the brands develop for this new audience."

About Times Internet

Times Internet is the largest Indian digital network in India, with over 30 million unique visitors per month. Founded in 1999, it owns and operates over 30 properties in multiple domains, such as news, entertainment, commerce, local, and mobile. It is the digital subsidiary of The Times of India Group, the largest media company in India, with dominant positions in print, radio, television, out-of-home, magazines, and digital.

About Gawker Media

Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of tens of millions of global readers. Attracting fans and critics alike for their inimitable delivery of news and entertainment, the Gawker Media properties are heralded as everything from 'deliciously wicked' to 'the biggest blog in the world.' Gawker Media is the parent company for 8 different weblogs: Gawker.com, Deadspin, Lifehacker, Gizmodo, io9, Kotaku, Jalopnik, and Jezebel.

Yashmeen Barua, +91-9811699757, yashmeen.barua@indiatimes.co.in

SOURCE Times internet