MIDDLEBURY, Conn., July 11, 2016 /PRNewswire/ -- Timex, one of the world's few true watchmakers, and menswear designer Todd Snyder have joined forces to create the first co-designed watch in the new co-branded Archive Collection: the Timex X Todd Snyder Mod Watch, which is available for purchase beginning today on ToddSnyder.com.
The first release in the collaboration is a modern retelling of an original 1970's-era Timex watch with a bold bullseye design and military numbering. The Timex X Todd Snyder Mod Watch pays homage to the 160-year old watch brand's rich history of traditional watchmaking, with the elevated American styling that Todd Snyder is best known for.
About the Timex X Todd Snyder Mod Watch:
- Graphic bullseye dial design with military-style numbering
- Durable gray nylon NATO slip-thru strap
- Matte brushed silver-tone 40mm case
- Luminant hands
- 50 meter water resistance
- INDIGLO® Night-Light
- Retail price: $138
- Available in the U.S. exclusively at ToddSnyder.com
"I have been a fan of Timex for decades, especially their military-inspired Camper and Scout styles," said designer Todd Snyder. "That's why when I discovered a vintage 1970's Timex with that striking mod red and black bullseye graphic, I knew I wanted to work with the talented Timex design team to put my own modern spin on it to create a bold new design."
"We're excited to continue collaborate with Todd Snyder on the launch of the new cobranded Mod Watch," said Silvio Leonardi, Senior Vice President of International Markets at Timex Group. "Todd's classic American heritage and commitment to superior craftsmanship are qualities that perfectly align with our brand's commitment to creating exceptional timepieces at a great price."
As an extension of this long-term collaboration, Timex is partnering with Todd Snyder during his New York Fashion Week: Men's Fashion Show on July 14 at Skylight Clarkson Square, 550 Washington Street in SoHo, where the Timex X Todd Snyder Mod Watch will be on display during the presentation. Models walking in the show will wear the co-designed timepiece.
To purchase the Timex X Todd Snyder Mod Watch, visit ToddSnyder.com.
About the Timex Group:
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex IRONMAN®, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide. Join Timex on social media: Facebook (facebook.com/timex), Instagram (@timex), and Twitter (@timex).
About Todd Snyder:
Iowa native Todd Snyder launched his eponymous menswear collection for Fall 2011. Inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility, the line has garnered wide critical and commercial praise in the US. Since his launch, Todd Snyder has been selected as one of GQ Magazine's Best New Designers in America (2012), nominated by FGI for the Rising Star Award (2013) and nominated three times for the CFDA Swarovski Menswear Award (2012, 2013, 2014). Snyder was selected as one of the 2013 CFDA/Vogue Fashion Fund finalists and most recently nominated as a CFDA Menswear Designer of the Year, fashion's top honor. During that time he launched the Townhouse, the brand's first concept store in Shibuya, Tokyo as well as locations in Kyoto and Osaka. In the Fall of 2016, Snyder will open his first New York flagship store.
SOURCE Timex Group