Tiny Bottle, Big Energy: 5-hour ENERGY® Launches 1-hour ENERGY To Help Conquer Daylight Saving Time

The brand is teaming up with Flavor Flav to help fans get an extra boost when they're down an hour.

FARMINGTON HILLS, Mich., Feb. 28, 2025 /PRNewswire/ -- One less hour? Challenge accepted. Daylight Saving Time can hit so (so) hard but trust us: Your energy levels shouldn't suffer just because the clock changed. And with 55% of Americans admitting Daylight Saving Time causes them to feel tired¹, more than half of the country is looking for the ultimate wake-up call.

We hear you. We see you. We ARE you. In fact, it's why we at 5-hour ENERGY® made 1-hour ENERGY — our smallest-ever innovation for getting through the day ahead. Created in the brand's iconic Grape flavor, a 1-hour ENERGY shot is the tiny pick-me-up you need to get out of bed and out into the world. Your secret weapon for fighting Daylight Saving Time, this 0.5-ounce bottle offers that extra boost when you're down an hour, giving you back all the feelings of energy those damn clocks stole from you.

"At 5-hour ENERGY, we're all getting what makes you tick and making sure you never run out of steam," said Jeff Sigouin, President and COO of Living Essentials. "That's why we created 1-hour ENERGY — to tackle that yearly energy slump with a fun, fast fix. Because let's be real: The best things really do come in tiny packages!"

For the second year in a row, 5-hour ENERGY® is partnering with the Father of Time, Flavor Flav. The rapper, ultimate hype man, and 5-hour ENERGY® fan will be setting his signature clock necklace to energy o'clock, bringing excitement to the campaign through a series of media appearances and activations.

Consumers will have a chance to get their hands on their own bottle of 1-hour ENERGY straight from the Father of Time himself on the streets of — where else? — The City That Never Sleeps. On Monday, March 10, Flavor will be surprising unsuspecting commuters throughout New York City, so be on the lookout!

"It's true: Even ya boi gets tired from Daylight Saving Time!" added Flavor. "I'm so hyped to be back partnering with 5-hour ENERGY® to help everyone keep their energy levels at a 10, even with one less hour in the day. Between my favorite Grape flavor, my decked out custom clock, and the chance to surprise fans, it feels like 1-hour ENERGY was made just for me!"

Available at 5hourENERGY.com, the pep to your post-Daylight Saving Time step is just a shot away. The best part? Starting today, it's totally free with any 5-hour ENERGY® product purchased on 5hourENERGY.com while supplies last.

Now that's worth waking up for.

¹ American Academy of Sleep Medicine

About 5-hour ENERGY® Shots
Since launching in 2004, the 5-hour ENERGY® brand has evolved into a long-trusted line of products meant to get people through whatever each day brings. From its iconic shot size to a 16-oz carbonated drink, the brand has become a household staple for its ability to help you feel alert and get back on track. Find more information about 5-hour ENERGY® products, which are widely available in convenience, grocery, retail, club stores, and online outlets, at 5hourENERGY.com. 

Media Contact: Rachel Balderramos, [email protected] 

SOURCE 5-hour ENERGY