NEW YORK, Aug. 30, 2019 /PRNewswire/ -- In today's world, many brands and companies aren't just pandering to their domestic audience but engaging worldwide consumers as well. With our technological advancements, it is easier than ever to reach people all over the world and earn their business. However, you must consider certain things when deciding you want to venture out into the international sphere. Knowing these tips below and capitalizing on them will not only allow you to reach your goal of a global brand, but also make you a prosperous business.
- Be Culturally Sensitive: If you are looking to build a global brand, you must take into consideration that not every culture or country replicates your own. Other cultures may think or respond differently to your advertisements and products, due to varying customs, practices, and ideologies. Taking some time to travel to different countries, like Carola Jain, Spartan's CMO, has done throughout her career, allows you to comprehend multiple cultural nuances. It is crucial to know not one size fits all and you will likely have to modify some aspects of your brand to mold the region you are venturing out into.
- Have A Native Or Fluent Speaker On Your Team: If you are looking to take your brand global, it is not a bad idea to have someone on your team who understands different cultures extensively, or fluently speaks another language. Many words and phrases don't translate correctly into other languages, so it is important to have someone that can make light of all parties present in a conversation. How your company is perceived globally can hugely affect how many international consumers you will reach.
- Have Something Unique About Your Brand: In order for consumers in various cultures and countries to latch onto your brand, there has to be something unique about it. Odds are there may be an existing brand that mimics aspects of your own in their country, so setting yourself apart is of the utmost importance. For example, Carola Jain, Spartan's CMO, is the co-leader of the global launch of Spartan Women, a platform connecting women from all over the world through sport and empowerment. This idea and brand took off in particular because it is something not many people have been exposed to, especially in areas where women are not celebrated, further demonstrating why it is critical to have a brand that sets itself apart from others.
- Be Consistent: Although the idea of being consistent in order to prosper is nothing new, it is especially important when you decide to take your brand global. If you are showing other countries that their business matters to you, you can expect better reception and engagement. Commit to your brand and ideas, making sure that all customers feel valued, no matter where they are in the world.
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