'Tis The Season For Krusteaz Cookies

Krusteaz cookie mixes inspire gifters and giftees to #SpreadCookieJoy this holiday season

Dec 01, 2015, 10:35 ET from Krusteaz

SEATTLE, Dec. 1, 2015 /PRNewswire/ -- There's no doubt that baking cookies is a time-honored holiday tradition. In fact, Krusteaz, maker of premium pancake and baking mixes, finds the holidays to be the busiest season for cookie sales, with everything like classic Gingerbread and Butter Vanilla Sugar Cookies to new favorites like Oatmeal Scotchie. In fact, over 55 million Krusteaz cookies will be made this holiday season alone. When lined up, that's nearly enough to stretch across the entire United States, coast to coast!

"There's something about making and sharing cookies that really symbolizes the holidays for people," said Andy Heily, President, Continental Mills. "It's an honor that consumers choose Krusteaz to help make these special memories. Baking with Krusteaz cookie mixes is a great reason to carve out some quality family time during the always hectic holiday season – and for us those moments are really what it's all about this time of year. Not to mention that cookies make great small gifts for everyone from neighbors to teachers to co-workers."

To help inspire bakers with cookie decorating and gifting ideas this season, Krusteaz and members of the Baker's Dozen, including lifestyle expert Jenn Sbranti of Hostess with the Mostess, are helping home bakers "Spread Cookie Joy" in a variety of ways across social media:

  • Krusteaz will reveal a unique cookie recipe and gift idea on Twitter every day throughout December. For those looking for more baking and gifting tips and Krusteaz prizes, a #SpreadCookieJoy Twitter Party will be held on December 14th from 4:30 pm to 5:30 pm EST.
  • Beginning on December 3, the cookie fun continues throughout the month with a virtual holiday cookie decorating party on www.Krusteaz.com/cookiejoy, featuring festive cookie recipes and inspiration, fun hack videos and how-to's from the Baker's Dozen.
  • Krusteaz fans are also encouraged to tag their funniest, messiest, jolliest cookie decorating moments with #SpreadCookieJoy #sweepstakes on Instagram, Twitter and Facebook to be featured on the Krusteaz website and social channels. Krusteaz will sprinkle some extra sugar on their favorites -- awarding weekly winners with festive cookie decorating kits, gift packs with cookie mixes and baking tools, and even deck their halls with the grand prize, a $500 gift card.

Though the Krusteaz Cookie Mix line is extensive, seasonal picks for the holidays include Shortbread, Snickerdoodle, Butter Vanilla Sugar, Gingerbread and new favorite Oatmeal Scotchie. Served as dessert or shared at a holiday party or packaged as a holiday gift, these easy and versatile mixes are the perfect simple ways to spread joy this season.

Consumers can visit Krusteaz.com for additional information, baking and cooking inspiration, and unique recipes featuring all cookie mixes. Krusteaz cookie mixes are located in the baking aisle and retail for approximately $2.25 each.

About Krusteaz®
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, food service, and club store channels throughout the United States.  

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SOURCE Krusteaz