TMS and The Filter Sign Entertainment Metadata Agreement

TMS' On® Entertainment Metadata Ensures The Filter Delivers the Most Relevant Content Recommendations

Feb 25, 2014, 09:00 ET from TMS

CHICAGO, Feb. 25, 2014 /PRNewswire/ -- TMS, the international leader in entertainment navigation, and The Filter, a global leader in delivering context-aware personalized search, discovery, navigation and communication solutions, have entered into a new agreement. TMS will provide its world-class On® Entertainment metadata to The Filter for use in the search and recommendation services it provides to telecommunications, mobile and digital media companies in 35 countries around the world.


Based in the UK, The Filter works with a range of customers including BT, Nokia and Vudu whose guides and UIs have delivered more than 1 billion targeted content recommendations to more than 150 million end users internationally. By providing the most relevant recommendations tailored to households or individuals through proprietary Taste Profiles, The Filter helps its customers engage their users, increase video consumption and maximize ARPU.

The Filter will use TMS' On Entertainment data for the UK and Sweden including TV show and episode information, movie information, keywords and recommendations. Industry-standard TMS Unique IDs synchronize entertainment assets across multiple datasets enabling discoverability across linear TV, VOD and online content.

"By connecting entertainment consumers with highly relevant and personalized content choices, The Filter is able to ensure the success of its valued provider customers," said James Routley, CEO of The Filter. "Key to all our recommendations is high-quality entertainment metadata - and we consider TMS' offerings to be best of breed."

"The Filter is a top-tier enabler of entertainment discovery and recommendations whose services are relied on by the biggest providers in Europe and beyond," said Rich Cusick, General Manager of TMS. "We are pleased they chose our On Entertainment data to help connect end users to the most relevant content and to enable the success of their customers."

TMS metadata powers the leading television and movie guide products which reach millions of consumers in 40 countries through clients including Microsoft, Google, TiVo, Comcast, Verizon FiOS TV, IMDb, Virgin Media UK, Com Hem, DIRECTV Latin America and Cablevision Mexico.

About TMS

TMS is an international leader in entertainment information. As part of its On® Entertainment product line the company provides industry leading TV, movie and celebrity metadata that fuels the most exciting entertainment guides and applications on the planet. TMS data reaches millions of consumers in 40 countries through clients including Microsoft, Yahoo!, TiVo, Time Warner Cable, Verizon FiOS TV, IMDb, Virgin Media UK, Com Hem, DIRECTV Latin America and Cablevision Mexico. In addition, this comprehensive metadata is used extensively for media measurement and analysis. For more information about TMS visit

About The Filter

Founded in 2004, The Filter is a global leader in recommendation and relevance tools powering personalized search, content, navigation and communication features for digital content and e-commerce. The vision of music and technology pioneer Peter Gabriel, The Filter is delivering proven, measurable value to businesses across the globe. The Filter was a recipient of the "Red Herring 100 Europe 100" 2008 – awarded to the best European tech start-ups. It also received the OnHollywood 100 Most Disruptive Companies award, and is the only European start-up to be awarded this prize. The Filter is backed by venture capital firm Eden Ventures (UK) as well as Peter Gabriel. The Filter's customers include BT, Nokia, SBS, Blinkbox (Tesco), Vudu (Walmart), Maplin Electronics. For further information, please visit

Media Contacts

Mark Yamada
Director of Communications

The Filter
Neil Caddick
+44 (0) 1225 475825