TNL Mediagene Announces AI Initiatives to Boost Productivity - Launches AI Audience + AI Creative Products
-AI Audience + AI Creative AI agent solution – integrates language models and generative technologies for marketing process automation by utilizing five intelligent models
-Proprietary AI-powered content management system supports media brands in improving editorial efficiency and content exposure
-AI-based display ad optimization drives revenue growth in display ad segment of Media & Branded Content business unit
-AI-driven cost reduction initiatives drove 5% reduction in group-level human capital intensity in May vs. same month last year
NEW YORK and TOKYO, June 24, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced a collection of new AI-based initiatives focused on boosting productivity at the Company, including the launch of both its AI Agent product "AI Audience + AI Creative", AI-driven display ad revenue optimization and AI-driven cost reduction initiatives that have lowered group-level human capital intensity by 5%.
New AI Agent Product Launch – "AI Audience + AI Creative"
The Company's subsidiary Ad2iction ("Ad2") has launched the AI Agent solution "AI Audience + AI Creative" which integrates language models and generative technologies, increasing marketing process automation by up to 70%.
AI Audience connects five intelligent modules: consumer insight based on over 18 million audience behavior data points, rapid strategy formulation using Retrieval-Augmented Generation (RAG) technology, seamless integration of brand and market data (customer data fusion), dynamic audience matching algorithms and real-time generation of decision-support audience reports – all contributing to enhanced marketing precision.
AI Creative quickly produces eye-catching animated ads at lower costs and boosts content flexibility, helping brands achieve better marketing results with fewer resources.
Realizing Multilingualization Strategies with Proprietary AI-Powered System
The Company's technology team is also developing and testing new AI tools. Initial internal tests have shown that the Company's proprietary AI-powered content translation and syndication system has processed over 5,000 articles since its deployment last year. In the last quarter, more than 1,200 articles were successfully published using this system, with each requiring less than one hour of human editing on average. A significant milestone is that over 50% of Roomie Taiwan's content in May utilized this AI-enabled translation workflow. These capabilities will play a pivotal role in the upcoming launch of Business Insider Taiwan, ensuring scalable and efficient multilingual content production.
AI-Based Display Ad Optimization Drives Revenue Growth
The Company introduced an AI-driven third-party display ad optimization platform in early 2023 to optimize display ad performance. Display ads are one of the key revenue sources for the Media & Branded Content business unit. The optimization effort has resulted in a significant increase in RPM (Revenue Per Mille) per page view compared to RPM rates prior to the implementation on some media.
AI Productivity Drives Cost Optimization
The Company has integrated Google Gemini into Google Workspace to enhance organizational productivity through AI. Major applications include drafting and summarizing emails and documents, as well as improving meeting productivity through multilingual translation and real-time assistance. By promoting the systematic use of AI, productivity has improved and group-level human capital intensity has been reduced by approximately 5% compared to the same month last year (as of the end of May 2025).
Hosting AI-Related Events and Fostering Community
In May this year, the Company co-hosted the 2025 Generative AI Conference, a large-scale AI event in Asia that drew approximately 1,000 industry professionals. It also held two "AI First Lounge" events for readers, co-hosted by Gizmodo Japan and Tech Insider in 2025. These efforts aim to foster a community centered on media that "positively leverages AI to evolve society."
"AI has been a game-changer for us in our business and industry and will continue to be for some time going forward. We've done a lot to position our business favorably to capitalize on the benefits of AI, both on the revenue side and on the cost and efficiency side of the equation. Our new product launches including our AdTech products "AI Audience + AI Creative" are a testament to that. In terms of business planning and broader strategic initiatives for inorganic growth, AI is a key area we are focusing on in our M&A strategy, and we plan to be highly active in acquiring companies in the AI space in cases where our evaluation criteria and internal hurdles are met. Outside of our business, we aim to be a catalyst for AI adoption and innovation in Asia, and our recent and highly successful 2025 Generative AI Conference that we co-hosted is a good example of that," Co-Founder & CEO Joey Chung commented.
"Through our media properties Gizmodo Japan and INSIDE, we've placed a lot of emphasis the benefits of AI and how AI utilization can change society for the better. On a strategic level, we recognized early on that AI adoption would become essential for the media industry, and we've made several key changes to our business over time to reflect that. We believe our AI integration efforts, both from media operations to organizational management, provide our readers with better information and more engaging viewing experiences. We want to explore AI utilization methods throughout the group that do not compromise, but rather enhance, the quality of human-created content and media credibility, as an absolute condition," Co-Founder & President Motoko Imada added.
These AI adoption initiatives reflect the Company's commitment to leveraging AI to drive efficiency and innovation across the organization.
About TNL Mediagene
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's CEO and President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
SOURCE TNL Mediagene
Share this article