TNL Mediagene (NASDAQ: TNMG) Achieves Strong Growth in SNS, Video and Content Commerce in H1 2025, Reinforcing Key Strategic Growth Drivers

NEW YORK and TOKYO, Aug. 21, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced strong growth in H1 2025 across its SNS and video content metrics and Content Commerce GMV, reinforcing these areas as effective key strategic growth drivers for the Company's continued expansion.

Key achievements in H1 2025 included:

• Increase in Total Social Media Followers: The total number of followers across the Company's social media channels reached 10.5 million in June 2025, with year-on-year growth of 9%
• Rapid Growth in Video Content: The Company is responding quickly to recent changes in audience viewing behavior and accelerating its shift to video content. The official YouTube channel of "The News Lens," one of Taiwan's leading news media outlets, has achieved growth in both monthly views and monthly unique visitors of approximately 100% in the six-month period from January 1, 2025 to June 30, 2025
• Content Commerce GMV in Taiwan: The Company's collaboration with major e-commerce platform PChome began in April 2025, driving significant growth in the Content Commerce business in Taiwan, with Q2 2025 Gross Merchandise Value ("GMV") growing 142% vs. Q1 2025 GMV, demonstrating the Company's ability to drive purchase behavior through seamless media and e-commerce integration

"Focusing on building quality engagement with our audience is a key part of our organic growth strategy that we've continued to implement successfully in H1 2025, evidenced by our strong social media and video content metrics as well as our fast-growing Content Commerce business. We've reached a critical mass in terms of our company-wide social media followers at 10.5 million, which allows us to connect with our audience directly with ease providing numerous data analytics and monetization opportunities. On the video content side, we correctly saw that video was going to drive a larger part of the Media industry going forward and we successfully made that pivot early with good results. Our collaboration with PChome, one of Asia's largest e-commerce platforms, similar to an Amazon, has been successful in driving strong growth in our Content Commerce business and heightened visibility for our brand. Content Commerce is really a game changer in the e-commerce space as it's a highly effective way to build strong relationships with our audience that drive high conversion rates and strong repeat purchase behavior. We believe these strategies are the right focus-areas for our business and will continue to bear fruit going forward," Joey Chung, Co-Founder and CEO commented.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

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This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

SOURCE TNL Mediagene