TNL Mediagene (NASDAQ: TNMG) Announces New AI-Powered Content Marketing Initiative in Japan

-The Company has launched an AI-powered, one-stop, high-quality content marketing initiative that leverages the strengths of AI to enhance efficiency and maximize campaign performance

-AI is leveraged throughout the entire marketing workflow—including market analysis, strategy planning, ideation, content creation and performance analysis

-Initiative led by Company's subsidiary Infobahn, a Japan-based Digital Studio marketing company that specializes in content marketing by developing and maintaining its clients' brand identity, web presence and marketing campaigns through a successful mix of captivating visuals, culturally relevant marketing ideas and a strong use of storytelling

-The Company's Digital Studio business unit contributed approximately $20.5m to FY2024 consolidated revenue at a growth rate of 33% and comprised approximately 42% of total FY2024 consolidated revenue

-The integration of AI into content marketing is part of the Company's emphasis on integrating AI into more aspects of the business to enhance both revenue growth and cost discipline

NEW YORK and TOKYO, Sept. 4, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia and its subsidiary Infobahn, today announced the launch of an AI-powered, one-stop, high-quality content marketing initiative that leverages the strengths of AI to enhance efficiency and maximize performance throughout all aspects of the campaign, including market analysis, strategy planning, ideation, content creation and performance analysis.

In Japan, the market for content marketing—combining in-feed advertising, including social media, SEO strategies, and articles production—is estimated at over 5 billion US dollars as of 2023, and it continues to expand as an effective marketing approach used by numerous enterprises. The Japan content marketing market is characterized by its focus on high-quality, visually appealing, and culturally relevant content, with brands prioritizing multi-channel strategies to reach audiences effectively. Japanese audiences typically respond favorably to visual content and the use of storytelling in marketing materials, making high-quality images, infographics, and videos highly effective for capturing attention and building brand awareness amidst a large volume of available information.

Infobahn is the Company's Japan-based Digital Studio marketing company that specializes in content marketing by developing and maintaining its clients' brand identity, web presence and marketing campaigns through a successful mix of captivating visuals, culturally relevant marketing ideas and a strong use of storytelling. Infobahn has been in operation for over 26 years in Japan and counts some of Japan's largest companies as well as multinational companies among its clients and generates significant recurring business through these relationships that have developed over the years. Infobahn's success is attributable to the interplay of both strong internal creative talent and the use of cutting edge-technology including AI.

Today's announcement of the launch of its AI-powered comprehensive content marketing initiative is an extension of the Company's continued emphasis on integrating AI into more aspects of the business to enhance both revenue growth and cost discipline. The initiative involves strategically utilizing AI throughout the entire content marketing process with specialized team members accompanying the client throughout, with the following focus areas:

Market & Competitor Analysis: Under the client's comprehensive marketing strategy, we leverage AI to rapidly investigate market and competitor landscapes within content marketing, identifying potential points of differentiation for the campaign. 

Strategy Planning & Ideation: Based on the market and competitor analysis, the Company designs personas and customer journeys grounded in design research and combines them with first-hand expertise from experienced planners, creating a comprehensive and highly effective communication plan.

Content Creation: Content directors, who constantly observe user behavior and trends, play a crucial role in planning concepts to convey the client's message, conducting interviews, fact-checking, and mitigating ethical risks. In this phase, generative AI is introduced as a creative support tool to ensure logical structure and consistency in writing.

Performance Analysis & Improvement: The Company leverages AI for data analysis to evaluate content effectiveness from multiple angles. By discovering new insights and driving improvement cycles, the Company maximizes the results of owned media and content marketing.

"Through Infobahn we've been very active in the content marketing space in Japan for many years and see content marketing as an extremely effective tool for our clients to utilize to build a strong brand entity and effective communication strategy that resonates with their customers. Adding a suite of new AI-powered capabilities to our content marketing toolkit that we can offer to our clients is something we are very excited about and allows us to stay nimble and keep our offering fresh," Motoko Imada, Co-Founder and President commented.

"AI has rapidly transformed communication formats in recent years. To integrate AI into our business, it is crucial to strategically design a Human-In-The-Loop (HITL) system, where human professionals with their expertise and experience act as gatekeepers. This approach is key to building trust and empathy. We plan to realize the expansion of human capabilities by using AI to support our internal creative talent, pioneering a new era," Hiroto Kobayashi, Co-Founder and Chief Content Officer commented.

Infobahn is one of the Company's key subsidiaries housed in the Company's Digital Studio business unit; a business unit that contributed approximately $20.5m to FY2024 consolidated revenue at a growth rate of 33% and comprised approximately 42% of total FY2024 consolidated revenue. The Digital Studio business unit was a key contributor to the Company's strong FY2024 performance of consolidated revenue of $48.5 million, gross profit of $17.7 million, near break-even Adjusted EBITDA and Adjusted EPS of negative $0.035 per share and is also a key driver of to the Company's leading market positions in Japan and Taiwan.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene's annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA and Adjusted EPS, non-IFRS financial measures, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPA are our preferred metrics for profitability because we believe these metrics facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our results as reported under IFRS.

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in our financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by our management about which expenses and income are excluded or included in determining such non-IFRS financial measures.

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

SOURCE TNL Mediagene