Toiletries and Hygiene Market Trends: Oral, Personal, Feminine Hygiene and Incontinence Opportunities Reviewed

Aug 17, 2016, 02:00 ET from Market Reports Store

PUNE, India, August 17, 2016 /PRNewswire/ --

According to 2016 market report "Top Trends in Toiletries and Hygiene; Exploring the oral hygiene, personal hygiene, feminine hygiene, and incontinence categories" the global toiletries and hygiene space is being impacted by the essential role these categories play in day-to-day life. Looking and feeling clean is an important facet in today's visual culture, where perfection in personal scent, appearance, and hygiene is increasingly blurred, as well as for effectively managing personal health and wellness. Alongside this, consumers are also looking for offerings which are more experiential, therefore contributing to a more enjoyable product experience and enhanced efficacy credentials.

Complete report on Toiletries and Hygiene Market spread across 46 pages is now available at

The appearance-conscious nature of today's consumers means that they are increasingly searching for products that can enhance their appearance and provide cosmetic benefits. This is playing an increasingly important role in the hygiene space as consumers seek to maximize the functions their personal care regimes deliver from both a hygiene and cosmetic perspective. While spa-inspired approaches in the toiletries and hygiene space are often associated with bathing in terms of relaxation and indulgence, opportunities exist to expand upon this particularly in light of convenience and efficacy. Innovation across other hygiene categories such as hand washing and showering with inspiration from the spa space can create a novel way to approach the wider day-to-day hygiene routine.

"Top Trends in Toiletries and Hygiene Market" shows how multiple categories are evolving in response to changing consumer behaviors and needs. This brief seeks to explore the key trends and future opportunities that are being shaped by these behaviors. Consumer Insight: Data analysed from a consumer surveys delivers a clear picture of the global consumer in relation to the toiletries and hygiene categories. Trends: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning. Innovation: See the best examples of innovation and recommendations for brands operating in the market.

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Top Four Trends in Toiletries and Hygiene Products discussed in this 2016 market report include: Blurred lines, Novel formulations and applications, Smarter hygiene solutions as well as Right-for-me.

Another and a related report is Consumer and Market Insights: Oral Hygiene in Australia: According to this research, Toothpaste is the leading value category, accounting for more than half of the Oral Hygiene market in 2015. Toothbrushes and Replacement Heads category is the fastest growing value category during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel across all Oral Hygiene categories in Australia. Products with multi-functional benefits that help save time and those with innovative technologies will witness growth in the Australian Oral Hygiene market.

Key Findings - Of the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 3.4% during 2015-2020. Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market accounting for nearly half of the overall Oral Hygiene products packaging in Australia. The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020. Johnson and Johnson Gmbh, The Procter and Gamble Company, and Reckitt Benckiser Plc are the leading market players in the country. Complete table of contents is available at

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