tokidoki ANNOUNCES PARTNERSHIP WITH RECORDING ARTIST JASMINE VILLEGAS

LOS ANGELES, Feb. 1, 2012 /PRNewswire/ -- tokidoki, the pop culture brand meaning "sometimes" in Japanese, is thrilled to announce its partnership with International recording artist Jasmine Villegas. 

(Photo:  http://photos.prnewswire.com/prnh/20120201/LA45983-a)

(Logo:  http://photos.prnewswire.com/prnh/20120201/LA45983LOGO-b)  

As the new face of tokidoki for 2012, CEO Ivan Arnold states, "We couldn't be happier to partner with Jasmine. She will represent tokidoki apparel, accessories and beauty in a fresh and fun way that speaks directly to our consumer."

Villegas, only eighteen, is no stranger to the business.  From the age of seven when she won a Hawaiian Tropic singing contest in San Jose, California, to releasing her much anticipated mix tape in September of 2011, Jasmine has amassed a huge following without even releasing an official single.  Villegas opened up Justin Bieber's 'My World' tour and is currently the 8th most powerful artist and 9th most powerful woman on Twitter with 961,709 followers. In addition, Jasmine has 58,000,000 YouTube views.

"I am so excited to be the new face of tokidoki," said Villegas, "The style is so me!  Simone's designs and products are so cute, everywhere I go – girls come up and tell me how much they love tokidoki!"

Beginning in January '12, the partnership will include in-store appearances, special events, and Jasmine will represent tokidoki at every opportunity! 

About tokidoki®

tokidoki, which translates as "sometimes" in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. 

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others.  tokidoki beauty is sold exclusively on Sephora.com and Sephora stores across North America.  tokidoki is sold in its own retail stores located in Milan, Los Angeles and Santa Monica, CA. For more information, please visit www.tokidoki.it.

MEDIA CONTACT:
SnL Communications
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Marla White
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SOURCE tokidoki