Toluna Assembles Global Thought Leaders to Discuss Future of Market Research

PARIS, Sept. 21 /PRNewswire/ -- Global online panel leader Toluna, has announced it is to host a roundtable summit on the future of market research.

Titled 'The Future is Now,' the event, conceived by Toluna to mark its 10-year anniversary, will take place at The Eiffel Tower, Paris, on 6 October 2010. Toluna will bring together high-profile speakers and senior level executives to focus on the implications of current and future change agents and how they can be harnessed to evolve the market research industry.  Forty C-level executives from top market research agencies and client companies worldwide will be in attendance.

"The research industry, like many others, has evolved dramatically over the past ten years – but it is just the beginning.  As the world continues to pick up speed, a myriad of new forces are already making themselves felt; the explosion of smartphone usage, social media, and the principles of co-creation to name but a few," says David Rowan, Editor, Wired Magazine, and Roundtable chair. "Toluna is bringing together thought leaders from within, and outside the research industry, to identify exactly where the market is today, where it will be tomorrow, and most importantly, where the opportunities lie."

"We know that our landscape is changing; what's important is to identify how we can turn these changes into opportunities to drive client performance, whether that means bringing companies closer to their consumers or improving customer experience," added Frederic-Charles Petit, Founder and CEO of Toluna.  "To uncover the answers, we're looking beyond the confines of our own industry and sharing information. We hope this event will evolve both the industry and its practices."

Whilst the event is invitation-only, Toluna will be providing its clients, partners and the wider industry with content produced from the event. Also available will be a video montage compiled of interviews with key influencers on their predictions for the industry, conducted by Toluna during the course of this year.

About Us

Toluna is the world's leading independent online panel and survey technology provider to the global market research industry with offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world's first social voting community site toluna.com, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to its clients.

In addition, Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal™.  Toluna's portfolio of research technology solutions also include QuickSurveys™ - an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector™ a new approach to measuring the efficiency and effectiveness of online advertising campaigns using the Toluna online panel.

SOURCE Toluna