Tommee Tippee Announces New Retail Partnership

WESTPORT, Conn., Feb. 13, 2012 /PRNewswire/ -- Tommee Tippee, the #1 brand of infant and toddler feeding products in Great Britain, announced today that its line of Closer to Nature® baby bottles, nipples, pacifiers and feeding accessories, as well as its explora® toddler cups and feeding products, are now available at all Target® stores and on Target.com.

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"We are extremely excited that a new audience will be able to experience the intuitively simple design and function of Tommee Tippee's products, which has made our brand a favorite of moms across the globe," said Brenda Liistro, General Manager of Mayborn USA. "We proudly partner with parents to understand their and their baby's needs and then design products that delight and surpass those needs and expectations."

Tommee Tippee is the leading feeding brand in the U.K., with a distinguished 50-year history of bringing their customers the best in intuitive design and functionality, helping to reduce stress and mess at mealtime.

The Closer to Nature collection includes bottles, nipples, pacifiers, sterilizers, bibs, a bottle and food warmer, a bottle and nipple cleaner, and spill-proof weaning cups, and ranges in price from $4.99 to $149 .99. The explora line includes toddler drinking and feeding products to help children and their parents through the weaning process — from first sips and nibbles to toddler independence and self-feeding — by easing transitions along the way. The explora line ranges in price from $4.99 to $8.99. Both the Closer to Nature and explora lines are BPA- and phthalate-free.

ABOUT TOMMEE TIPPEE
Tommee Tippee, from the U.K.-based Mayborn Group Limited, is the number-one brand of infant and toddler feeding products in Great Britain and one of the top brands of infant products and accessories in the global market. Loved by parents and children alike, Tommee Tippee has received numerous brand accolades in Great Britain, including top ranks in the prestigious Mother and Baby Awards, a head-to-head assessment of competitive products voted on by moms themselves. The Tommee Tippee Closer to Nature line of baby bottles has been chosen as Great Britain's best baby bottle, winning the Gold award in 2006/7, in 2008/9 and again in 2009/10. In 2009/10, Tommee Tippee was the first and only children's feeding brand to be selected as a U.K. Superbrand in a nationwide poll of consumers, putting it on a par with brands such as Microsoft®, Coca-Cola®, Nike®, Lego® and Google®.

For more information on Tommee Tippee and its products, please visit http://www.tommeetippee.com/. To join the conversation with other Tommee Mommies and Daddies, please find us on Facebook (www.facebook.com/tommeetippeenorthamerica), Twitter (www.twitter.com/tommeetippee_na), YouTube (www.youtube.com/tommeetippeenortham) and Instagram (@tommeetippee_na).

SOURCE Tommee Tippee