NORWOOD, Mass., Jan. 29, 2014 /PRNewswire/ -- tommee tippee, the fastest growing baby bottle brand in America, today announced that its line of Closer to Nature® baby feeding products and accessories is now available on Amazon.com. In response to the positive reception to the brand's introduction to the US in 2010, tommee tippee is expanding distribution to reach moms more conveniently where they are shopping most – online. Research by eMarketer shows that 90% of moms are online, and a recent study shows that soon-to-be moms also rely on the internet, with 8 in 10 moms creating an online baby registry according to BabyCenter.com. By expanding the brand's presence on Amazon, tommee tippee gains the opportunity to enhance consumers' shopping experience with enhanced content, additional product imagery, videos and more.
"The numbers speak for themselves—expectant and new parents are shopping online," said Vincent D'Alleva, General Manager of Mayborn USA. "We're excited to bring tommee tippee to an expanded set of parents looking for the products that are very best for their baby."
tommee tippee receives high marks from parents for the brand's ability to develop products that mimic mom and make feeding easier for baby. At launch, more than 30 products of tommee tippee's Closer to Nature® line, including its signature feeding bottles, breastfeeding accessories, and additional infant feeding accessories, will be available on Amazon.com with prices ranging from $5.99 to $199. All tommee tippee products are BPA-and phthalate free.
ABOUT TOMMEE TIPPEE
tommee tippee, from the U.K.-based Mayborn Group Limited, is the number one feeding brand in the UK and the fastest growing bottle brand in America. Tommee Tippee has earned a reputation for its clever ideas, product quality and simply intuitive designs that promote natural development at every age, stage and feeding need.
SOURCE tommee tippee