tommee tippee Expands into Diapering Category with New 360 Sealer™ Diaper Disposal System

NORWOOD, Mass., Sept. 18, 2013 /PRNewswire/ -- tommee tippee^®, the fastest growing baby bottle brand in America, is forging its way into the "diapering" category with the new 360 sealer™ Diaper Disposal System. The innovative 360 sealer™ Diaper Disposal System is the only diaper pail on the market that seals each dirty diaper all the way around in antimicrobial film, helping to lock in odor and helping to keep your nursery smelling fresh.

The 360 sealer™, available exclusively at Babies"R"Us stores nationwide and online at Babiesrus.com, is easy to set up, easy to use and easy to empty, meaning you can spend less time changing and more time with baby. Just drop the diaper in the top and twist the dial to seal. No need to push your hand into the diaper pail, the diaper easily drops into the receptacle so the process is hygienic and has less mess.  Film is easy to tear and the pail is also easy to empty with no need to disassemble or handle dirty diapers.

"We heard from parents that a major issue in diaper changing is the unpleasant smell that lingers in the diaper pail," said Vincent D'Alleva, General Manager of Mayborn USA. "At tommee tippee, we've developed a way to combat this issue with the 360 sealer™ which seals each individual diaper at every change. This is not merely a pail, but a disposal system that helps lock in the diaper odor as soon as you seal it away."

Additional features of the tommee tippee 360 sealer™:

• Pail comes fully assembled
• Pail holds up to 30 diapers
• Each refill seals up to 100 diapers
• Film contains built-in antimicrobial protection
• Color indicator in the film lets you know when you're running low
• Film is made from easy to tear material, making emptying the diaper pail quick and simple
• EasiSlide drawer for easy emptying

About tommee tippee 
tommee tippee, from the U.K.-based Mayborn Group Limited, is the number one feeding brand in the UK and the fastest growing bottle brand in America. tommee tippee has earned a reputation for its clever ideas, product quality and simply intuitive designs that promote natural development at every age, stage and feeding need.

Contact: Hannah Plotkin, 1-857-300-6302, [email protected]

Video with caption: "tommee tippee®, the fastest growing baby bottle brand in America, is forging its way into the "diapering" category with the new 360 sealer™ Diaper Disposal System. The innovative 360 sealer™ Diaper Disposal System is the only diaper pail on the market that seals each dirty diaper all the way around in antimicrobial film, helping to lock in odor and helping to keep your nursery smelling fresh." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NE81840-20130918-1.mp4

Image with caption: "tommee tippee logo." Image available at: http://photos.prnewswire.com/prnh/20130528/NE20847LOGO-b  

SOURCE Tommee Tippee