BOSTON, Jan. 30, 2017 /PRNewswire/ -- Depressing. Dirty. Cold. These are just some of the adjectives new moms use to describe the places they pump breast milk at work. For years, many breastfeeding moms have been subjected to uncomfortable, uninspired pumping spaces when they return from maternity leave, which can be a real let down. Today, infant and toddler feeding brand, Tommee Tippee, announced their Scary Pump Rooms contest, a nationwide search to find the worst pump room in America…and flip it.
In partnership with Scary Mommy, the number one parenting publisher in the U.S.*, Tommee Tippee is calling for people to share photos of their scary workplace lactation rooms for a chance to win a luxe pump room makeover. Photos can be uploaded to the Scary Pump Rooms website through February 13. Once Tommee Tippee has narrowed down the submissions to four lucky finalists, the public will vote on the scariest room of all. One winner will have their workplace lactation room professionally redesigned and stocked with pumping essentials and Tommee Tippee products. May the worst pump room win!
"Every breastfeeding mom who pumps at work deserves a clean, comfortable, and private space to pump breast milk for their baby," said Jenny Lockwood Mullaney, Vice President of Marketing for Tommee Tippee North America. "We've launched this search as a way to raise awareness of the issue, encourage employers to make improvements to their spaces and, ultimately, to make life easier for new moms heading back to work – whether that's by renovating a pump room or providing a conversation starter for moms looking to have an actionable dialog with their employer about pump room improvements."
As part of Scary Pump Rooms, Tommee Tippee is encouraging workplace managers and business owners to take an online pledge to confirm their commitment to making positive changes to their pump room. The first 100 companies to take the pledge will receive a Tommee Tippee pledge pack, including a Pump and Go Complete Starter Set, bottles, tongue-in-cheek motivational posters, and more. To learn more about Tommee Tippee's Scary Pump Rooms contest visit ScaryPumpRooms.com.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Contest ends at 11:59:59 PM ET on 3/1/17. Open to legal residents of the U.S., & DC who are at least 21 years old at time of entry. Void outside the U.S., DC and where prohibited. One (1) Grand Prize valued at $11,000 and three (3) Finalists Prizes valued at $500 each will be awarded. Total ARV of all prizes: $12,500. See Official Rules for complete details and entry instructions. Sponsor: Mayborn Group, Ltd., One Edgewater Drive, Norwood, MA. All rights reserved.
About Tommee Tippee
Tommee Tippee® is the number one feeding brand in the UK** and one of the fastest growing baby bottle brands in North America. For over 50 years, we've made award-winning, innovative products that are designed to make life a little bit easier for parents. And perhaps a little more fun. Today we're honored to be in families' homes in over 50 countries around the world. #ParentOn.
*Source: Shareablee, Social Scoreboard, November 2016
**Source: IRI, 4 weekly Report we 30th April 2016.
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SOURCE Tommee Tippee